Donald Trump’s Company Partners with Crypto.com to Launch CRO Treasury Strategy

Trump Media’s Bold Move into Crypto Holdings

Donald Trump’s media company is taking another big step into cryptocurrency. Trump Media and Technology Group (TMTG), which operates the Truth Social platform, announced a partnership with Crypto.com to form a new firm called Trump Media CRO Strategy. The company plans to purchase $105 million worth of CRO tokens, Crypto.com’s native cryptocurrency.

Alongside Trump Media, Yorkville Advisors, a blank-check investment firm, has joined as a co-founder. According to Yorkville, the total planned treasury funding will reach $1 billion worth of CRO, which represents nearly 19% of CRO’s total market capitalization. The treasury will also include $420 million in cash and equivalents and access to a $5 billion credit line.

This development aligns with the growing corporate trend of using digital assets as treasury reserves. The model, pioneered by MicroStrategy in 2020 when it began accumulating Bitcoin, has since gained traction among diverse businesses aiming to leverage cryptocurrency as a long-term store of value.

CRO Price Jumps After Announcement

Following the announcement, CRO tokens surged by 30%, climbing to $0.21 per token. Although the token remains far from its all-time high of nearly $0.97 in 2021, investors see this new initiative as a potential catalyst for renewed demand and adoption.

Trump Media also revealed plans to launch a Truth Social rewards system, powered by Crypto.com’s wallet infrastructure, to encourage platform engagement and expand CRO’s use cases.

Trump’s Growing Crypto Footprint

The new CRO venture reflects Donald Trump’s ongoing push to intertwine his business empire with digital assets. Since leaving office, Trump and his family have pursued multiple crypto-related ventures.

In May 2025, Trump hosted a private dinner for top investors in his meme coin, which had launched just before his return to political office. He also unveiled crypto-themed merchandise, including luxury sneakers and watches priced at over $100,000.

Trump Media previously disclosed plans to hold Bitcoin on its balance sheet and to develop an exchange-traded fund (ETF) tracking multiple cryptocurrencies.

Family Ventures and Global Investments

The Trump family has not stopped at TMTG. Last year, Donald Trump and his sons launched World Liberty Financial, a cryptocurrency firm that has since attracted investments from the UAE and support from Justin Sun, the controversial crypto entrepreneur facing SEC litigation.

In another development, ALT5 Sigma, a relatively unknown firm, revealed plans to raise $1.5 billion to purchase World Liberty Financial’s tokens. Notably, Eric Trump has joined its board. Meanwhile, Canary Capital has filed with the SEC to launch an ETF tied to Trump’s meme coin.

Political and Ethical Concerns

While Trump insists that his sons manage most of the family’s business dealings, critics argue that his political position and aggressive crypto expansion raise questions about conflicts of interest. Democrats have accused him of exploiting his influence to favor personal ventures.

Still, supporters argue that Trump’s embrace of crypto highlights the digital economy’s potential to shape finance and politics.

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