Adyen, a leading financial technology platform, has announced a global partnership with Swedish home furnishing giant IKEA. This collaboration aims to enhance IKEA’s payment and loyalty experiences by integrating Adyen’s platform, which will streamline connections between in-store and digital sales channels, ultimately enriching the customer journey.
Leveraging Customer Insights for Cross-Channel Loyalty
By utilizing Adyen’s unified financial technology platform, IKEA can gather comprehensive customer payment data from both physical and digital sales channels. As a result, this integration allows IKEA to unlock valuable customer insights, helping to identify shopping behaviors across all touchpoints. Consequently, these insights pave the way for new business opportunities by enhancing the understanding of customer lifetime value across diverse relationship categories.
Streamlining Operations with a Unified Tech Stack
Furthermore, Adyen’s all-in-one platform offers a closed-loop payment system that includes global processing, acquiring, local payment methods, and like-for-like settlement capabilities for IKEA franchisees. This consolidation not only reduces the need for multiple contracts and integrations but also simplifies global IT operations and financial reporting. Moreover, Adyen’s streamlined approach minimizes the risk of operational disruptions and improves troubleshooting capabilities, thereby ensuring smooth commercial operations for IKEA.
“We are proud to partner with the IKEA business to help scale their efforts to understand their customers and the behaviors that foster long-term relationships with the iconic brand,” said Tobias Lindh, Managing Director of Adyen Nordics & Baltics.