Ecwid was founded in 2009 by Ruslan Fazlyev and Svyatoslav Lomakin. The company is headquartered in Encinitas, California, and has additional offices in Russia and Ukraine. Ecwid’s e-commerce widget is designed to be easy to use and integrate with existing websites. Users can customize the look and feel of their store, add products, and manage orders and inventory through the Ecwid dashboard. The widget supports multiple payment gateways, including PayPal, Stripe, and Square, allowing customers to make secure online payments.One of Ecwid’s key features is its multichannel selling capability. Users can sell their products not only on their website but also on social media platforms like Facebook and Instagram, as well as marketplaces like Amazon and eBay. This allows businesses to reach a wider audience and increase their sales potential.Ecwid also offers a point-of-sale (POS) system, which enables users to sell products in person at physical locations. The POS system integrates with popular payment processors and supports barcode scanning, receipt printing, and inventory management.Another notable feature of Ecwid is its support for product variations. Users can create different options for their products, such as size, color, or material, and set different prices and inventory levels for each variation. This allows businesses to offer a wider range of products and cater to different customer preferences.Ecwid provides tools for managing staff accounts, allowing businesses to assign different roles and permissions to their team members. This is particularly useful for businesses with multiple employees who need access to the Ecwid dashboard.To help businesses recover lost sales, Ecwid offers abandoned cart emails. When a customer adds products to their cart but does not complete the purchase, Ecwid can automatically send them a reminder email to encourage them to complete the transaction.In addition to its e-commerce widget, Ecwid offers its own branded shopping app for iOS and Android. This app allows businesses to create a mobile shopping experience for their customers and provides features like push notifications and mobile payments. The app is available for an additional fee.Overall, Ecwid provides a comprehensive e-commerce solution for businesses of all sizes. Its easy integration with existing websites, multichannel selling capabilities, and range of features make it a popular choice for businesses looking to start or expand their online presence.

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