Fortumo’s platform allows merchants to offer their products and services to customers in emerging markets where traditional payment methods may not be widely available or accessible. By partnering with telcos and digital wallets, Fortumo enables merchants to reach a larger customer base and increase their revenue.One of Fortumo’s key solutions is carrier billing, which allows customers to make purchases by charging the cost to their mobile phone bill or prepaid balance. This eliminates the need for customers to have a credit card or bank account, making it easier for them to make purchases online. Carrier billing is particularly popular in emerging markets where credit card penetration is low.Fortumo also offers bundling solutions, which allow merchants to package their products or services with those of telcos or digital wallets. This can include offering free trials, discounted subscriptions, or exclusive content to customers who use a specific telco or digital wallet. Bundling helps merchants increase customer acquisition and retention by leveraging the existing customer base of telcos and digital wallets.In addition, Fortumo provides messaging solutions that enable merchants to engage with their customers through SMS and other messaging channels. This can include sending transactional messages, promotional offers, or customer support messages. Messaging helps merchants build a direct relationship with their customers and increase customer loyalty.Overall, Fortumo’s platform provides merchants with the tools and infrastructure they need to effectively monetize their products and services in emerging markets. By leveraging the reach and capabilities of telcos and digital wallets, merchants can expand their customer base and increase their revenue.

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