GreenFi, a new climate-conscious consumer finance brand, has officially launched following a $17 million funding round and the acquisition of Aspiration’s consumer fintech business by Mission Financial Partners (MFP). The new company is led by Tim Newell, former head of fintech at Tesla, and aims to reimagine banking, investing, and credit through a sustainability-first lens.
The GreenFi brand emerges as an independent entity dedicated to providing fossil fuel-free financial services, including checking, savings, and investment accounts. All existing Aspiration customers will be seamlessly migrated to the GreenFi platform, with their current accounts and environmental commitments intact.
GreenFi’s roadmap includes the rollout of high-yield savings accounts, climate-focused credit cards, green loans, and additional impact-driven investment opportunities over the coming months.
CEO Tim Newell says the goal is to empower consumers to align their financial habits with environmental values. “We’re proud to launch GreenFi, a brand that demonstrates you can prioritize both your financial well-being and the planet,” he stated. “GreenFi offers our customers an easy way to align their financial goals with their values, knowing their money is supporting a healthier environment.”