Why payment orchestration is overhyped and will not save your business By Viktoria Soltesz Payment orchestration is a popular topic in the financial tech world, often seen as a universal solution for managing all issues around payment and banking. While payment orchestration can offer some valuable benefits, it is often overhyped and can overlook broader and more critical payment and banking issues, making things more complicated rather than easier. Let me explain why. The main issue is that payment orchestration focuses too narrowly on one part of the payment and banking picture, ignoring important other elements around the flows, such as risk, compliance, data security, fraud prevention, contract terms, or technological advancements. One problem with payment orchestration is that it tries to simplify by combining various payment methods into one system. While this sounds helpful, it often misses the bigger picture.   Risk Banks and payment providers are not regulated equally worldwide. This means they will not pose the same level of risk to your operation. Thinking that orchestrating payments will resolve and optimize your overall payment and banking risks is missing a huge chunk of the overall picture and can be very misleading. Effective financial management needs a broader approach that looks at all aspects of payment flows within a company. This includes not just processing payments but also managing and securing funds globally by understanding various regulations in different areas of the world.   Other Options Another issue with payment orchestration is that it often ties you to a single or limited number of providers. These platforms usually have agreements with specific payment channels, limiting you to those options which they represent. This setup can turn orchestration providers into resellers who simply want to push their offerings by adding an extra technology layer on top of their partner providers’ solutions, but without the much-needed, overall, and detailed market research, understanding, and evaluation. You might need a payment provider or method that is outside the scope of the payment orchestration platform, and by putting all your eggs in one basket, you might be missing out on a solution that could be more beneficial for you in the long term. Limiting flexibility is a big mistake that many companies make, but it is essential for businesses to stay competitive and responsive to changes.   Complexity The added complexity of payment orchestration can also be problematic. While it promises streamlined operations, businesses must manage and maintain additional systems, fees, terms and conditions, and technologies, which can be very demanding and confusing. Unknown complexities usually lead to higher costs and the need for specialized training, further straining resources if not planned properly. Unfortunately, I have seen several times in my practice when companies jump into something without fully understanding what it entails, paying much more in costs, fees, and efforts in the long term.   Building a Payment and Banking Strategy We always advise businesses to take a holistic approach to their operation and investigate various processes from a banking and payment perspective. Understanding and discussing payments and banking within an international group is essential, as it affects every aspect of the business, even though it is less discussed and often not well understood. Instead of relying solely on payment orchestration, businesses should focus on building and maintaining an overall and comprehensive payment and banking strategy. A strong payment and banking strategy involves more than just orchestration. It means understanding how to use new alternatives and technologies to enhance payment security and efficiency. It also requires carefully reviewing contracts with providers to ensure proper risk assessment, compliance, and protection from fraud. The strategy also focuses on the complex issues around technology, integration and reconciliation and involves various departments of a company such as finance, legal, marketing & sales, business growth and strategy, technology, and security. Today, payments and banking affect every aspect of the business, but payment orchestration platforms often don’t fully cover these important areas. Without discussions and understanding, we might find ourselves taking unnecessary risks, incurring additional costs, or reducing the effectiveness of our processes.   What is the Scope of the Strategy? The strategy should not only include various payment methods and drive traffic to the cheapest options, as payment orchestration platforms usually do, but also understand the deeper level of the new financial technologies. A good strategy addresses various areas of the operation, such as compliance, security, and fraud prevention. A holistic approach to payments and banking ensures that all incoming and outgoing flows are processed efficiently, the funds are managed efficiently within the group (for example, by having a strong treasury function to avoid “idle” or “pending” funds on any account for a long period), and all areas around the company’s funds are monitored and updated efficiently and securely. Only a comprehensive payment and banking strategy can manage all payment and banking flows and their related challenges successfully, catering to diverse customer preferences, enhancing satisfaction, and driving growth.

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Storeplum

UK

Storeplum: The All-in-One Ecommerce Platform for Direct-to-Consumer Brands Build and Grow Your Online Store with Ease Storeplum is your ultimate solution for creating a powerful online store and enhancing repeat sales through personalized user experiences. Our platform is designed to make running your ecommerce business as seamless and efficient as possible, combining a user-friendly website builder with robust customization and advanced personalization tools. Powerfully Simple Website Builder Easy to Use Effortlessly build your storefront with our intuitive store builder interface. No coding skills are required—bring your vision to life with simple drag-and-drop functionality. Fully Customizable Craft a website that’s uniquely yours by customizing every aspect to align with your brand. Choose colors, fonts, images, and responsive designs to create a truly personalized online presence. No Limits on Products Enjoy the freedom to curate an extensive and diverse collection of products without restrictions, allowing your store to grow as your business expands. Unlocking Behavioral Insights Engage Effortlessly with Hyper Personalization Storeplum’s platform leverages user behavior data to create personalized shopping experiences that drive customer engagement and repeat sales. Our advanced analytics tools help you understand your customers better and tailor your offerings to meet their needs. Why Choose Storeplum? Effortless Customization: Build and customize your online store without any coding knowledge. Advanced Personalization: Engage your customers with personalized experiences based on their behavior. Scalability: Grow your product offerings without any restrictions. SEO Optimization: Boost your online visibility with themes designed for search engine optimization. User-Friendly Interface: Enjoy a smooth and intuitive store-building experience. Get Started with Storeplum Transform your ecommerce business with Storeplum’s all-in-one platform. Build a beautiful, functional online store and engage your customers with personalized experiences that drive repeat sales. Storeplum: Empowering direct-to-consumer brands with an easy-to-use, customizable, and scalable ecommerce platform.

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SabPaisa

SabPaisa is an Indian fintech company that provides digital payment solutions. SabPaisa (SRS Live Technologies) is an RBI In-Principle Authorised Payment Aggregator. SabPaisa Payment Gateway seamlessly integrates payment collection, Payouts, and exclusive B2B solutions, simplifying transactions and facilitating payment collection through 10 Lac Cash Counters across India, redefining the business payment experience. Features: Payment Gateway: Facilitates online transactions securely through a payment gateway, allowing businesses to accept payments. Multi-Channel Payments: Supports payments through various channels, including web, mobile apps, and other digital platforms. Subscription Billing: Offers features for managing and processing recurring payments for subscription-based services. Customizable Checkout: Allows businesses to customize the checkout process to enhance user experience and align with branding. API Integration: Provides APIs for seamless integration with websites, applications, and other systems. Mobile Wallet Integration: Integrates with popular mobile wallets to offer diverse payment options for users. Multi-Currency Support: Facilitates transactions in different currencies, catering to businesses with international operations. Fraud Prevention: Implements security measures and fraud detection tools to protect against unauthorized transactions. Real-time Analytics: Offers reporting and analytics tools to provide insights into transaction data and user behavior. Refund Management: Allows businesses to efficiently process refunds when necessary, enhancing customer satisfaction. Benefits: Enhanced User Experience: SabPaisa aims to provide a seamless and user-friendly payment experience for both businesses and customers. Security and Compliance: Prioritizes security measures to ensure the protection of sensitive financial information and complies with industry standards. Cost-Effective Solutions: Offers cost-effective payment processing solutions, potentially with transparent fee structures. Increased Revenue Streams: By providing diverse payment options and a smooth checkout process, businesses may attract more customers and increase revenue. Customer Retention: Efficient payment processing and management contribute to positive customer experiences, fostering customer loyalty. Flexible Integration: The ability to integrate with various platforms and systems provides flexibility for businesses to adapt to their unique requirements. Global Reach: Supports businesses with international operations by facilitating multi-currency transactions and offering a global payment infrastructure. Innovation and Updates: Fintech companies often prioritize innovation, regularly updating their features to align with industry trends and technological advancements. Social Link

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Fintellity

Our platform is designed to be flexible and scalable, allowing businesses of all sizes to easily integrate our services into their existing systems. We work with a range of industries, including fintechs, banks, e-commerce platforms, and more. Our Electronic KYC service allows businesses to verify the identity of their customers quickly and securely, using a range of data sources including government databases, credit bureaus, and social media. Our Bank Account Verification service enables businesses to verify the ownership and status of bank accounts, reducing the risk of fraud and ensuring compliance with regulations. Our Financial Profiles provide businesses with a comprehensive view of their customers’ financial health, including income, expenses, and debt. This data can be used to make informed decisions about lending, credit, and other financial products. Finally, our Payments service enables businesses to accept payments from customers using a range of payment methods, including credit and debit cards, bank transfers, and mobile payments. At Fintellity, we are committed to helping businesses improve financial inclusion and provide better services to their customers. Contact us today to learn more about how we can help your business grow. Risk Appetite Risk AppetiteLow Risk, Medium Risk, High Risk ,License TypeElectonic Money Institution,RegulatedYes ,Processing currenciesGBP Accepted Industries CBD,Crypto,E-commerce,Education,Financial Services,Gambling,Gaming,Hospitality,Marketplaces,Travel Social Link Facebook Instagram LinkedIn

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