M1 Finance operates on a unique investment strategy called “pie investing.” Users create a customized portfolio by selecting from a wide range of stocks and ETFs. These securities are then organized into “pies,” which represent different sectors or asset classes. Users can allocate percentages of their portfolio to each pie, and M1 Finance automatically rebalances the portfolio to maintain the desired allocation.One of the key features of M1 Finance is its flexibility. Users can choose from pre-built expert pies or create their own custom pies. They can also adjust their portfolio allocation at any time, adding or removing securities as they see fit.M1 Finance also offers fractional shares, allowing users to invest in expensive stocks or ETFs with just a small amount of money. This feature makes it easier for investors to diversify their portfolio and take advantage of different investment opportunities.In addition to its investment services, M1 Finance offers M1 Spend, a checking account with a debit card. M1 Spend integrates seamlessly with the investment platform, allowing users to manage their cash and investments in one place. M1 Spend also offers perks like cash back on purchases and a high-yield interest rate on deposits.M1 Borrow is another unique feature of the platform. Users can borrow against their investment portfolio at low interest rates, using their investments as collateral. This can be a useful tool for investors who need short-term liquidity or want to take advantage of investment opportunities without selling their holdings.Overall, M1 Finance offers a comprehensive suite of investment, cash management, and lending services. Its commission-free trading, fractional shares, and flexible portfolio allocation make it an attractive option for buy-and-hold investors.

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