Walmart has partnered with JPMorgan Chase to offer embedded financial services to merchants on its massive online marketplace. The collaboration will enable 100,000+ sellers—who collectively offer over 700 million products—to accept payments, send payouts, and manage cash flow directly through JPMorgan’s banking infrastructure.
Initially rolling out to U.S.-based sellers, the solution may expand to Europe and other regions in the future. The move positions Walmart to compete more aggressively with Amazon, Shopify, and other e-commerce platforms that already provide integrated financial tools for merchants.
Lia Cao, Head of Embedded Finance at JPMorgan, noted that the bank already supports 20+ embedded finance partnerships and expects that number to double within a year. “This is about simplifying financial operations for merchants so they can focus on growth,” she told Reuters.
Why It Matters
- For Sellers: Streamlines payments, reduces reliance on third-party processors, and improves cash flow management.
- For Walmart: Strengthens its marketplace ecosystem, making it more attractive to merchants.
- For JPMorgan: Expands its embedded finance footprint in retail, a high-growth sector.
The deal reflects the accelerating convergence of e-commerce and banking, as major platforms seek to monetize financial services while improving merchant retention.