Global fintech leader FIS® (NYSE: FIS) has introduced its Digital Trading Storefront, an advanced platform designed to deliver a more personalized and seamless cross-asset trading experience for banks, brokers, market makers, and fund managers. The new solution enhances the existing FIS Cross-Asset Trading and Risk Platform with digital features that allow real-time execution and hyper-personalization of trades.
Built with scalable APIs, the platform offers financial institutions the flexibility to customize both front-end and back-end components, providing a tailored and branded experience for their customers. This enables real-time, accessible trading while ensuring regulatory compliance through integrated APIs that support risk management and advanced controls.
Nasser Khodri, President of Capital Markets at FIS, commented, “As competition in digital trading increases, financial institutions need smarter solutions for their clients. The Digital Trading Storefront enables banks, brokers, and wealth managers to modernize their trading platforms, giving clients the tools they need to make informed decisions in today’s fast-paced markets.”
Why the Digital Trading Storefront Is Critical
The rise of digital trading has become a key trend as both retail investors and High Net Worth Individuals (HNWI) demand user-friendly and hyper-personalized trading and investment services. According to research from Coalition Greenwich, electronic trading now represents 42% of equity market commissions in the U.S. and 44% in Europe.
By providing a flexible and modern trading platform, the FIS Digital Trading Storefront empowers financial institutions to enhance their digital offerings, manage growing trading volumes, and deliver a superior trading experience to their customers