Noah Taps Sumsub for Reusable KYC as Part of Scalable Global Verification Push

Noah, a leading provider of modern financial infrastructure, has announced a strategic partnership with Sumsub, a global identity verification and fraud prevention specialist, to integrate Reusable KYC across its platforms — dramatically accelerating user onboarding while maintaining strong compliance standards.

The collaboration is a pivotal milestone in Noah’s mission to enable faster, borderless compliance and verification for wallets, exchanges, payment platforms and other financial services leveraged by its partners. By embedding Sumsub’s reusable identity framework into its compliance stack, Noah clients can now onboard users in seconds without repeated document uploads or redundant verification checks.

This reusable KYC integration isn’t just an efficiency upgrade — it transforms the compliance experience for users and businesses alike by reducing friction and accelerating growth opportunities across jurisdictions.

Rethinking Compliance for Modern Money

Traditionally, financial platforms have required users to re-verify their identity each time they sign up for a new service or jurisdiction — a repetitive process that frustrates customers and increases abandonment rates. With Sumsub’s reusable identity framework built into Noah’s onboarding engine, user verification becomes a portable, consent-driven digital asset that can traverse platforms within the ecosystem.

Under the partnership:

• If a user has been verified previously through any Sumsub-powered platform, they no longer need to repeat document uploads or liveness checks when onboarding via a Noah-enabled service.
• With the user’s consent, verified identity data can be securely shared, reducing unnecessary steps and speeding up onboarding by up to 70%.
• Noah’s clients benefit from expanded KYC capacity, faster onboarding flows and lower abandonment rates, which supports scaling into new markets with less compliance drag.

This reusable verification approach reflects a broader trend in financial services: transforming identity verification from a one-off process into a reusable compliance layer that supports diverse products, platforms and global markets.

Measured Gains in Performance and Compliance

Since implementing the Sumsub integration, Noah reports significant improvements in verification performance among its clients:

• Verified onboarding success rates have increased by over 220% year-on-year.
• Average onboarding times have sped up by approximately 63%, enabling users to complete registration flows in a fraction of the time.
• User abandonment rates during onboarding have dropped by around 56%.
• Screening reviews are completed in less than half the time thanks to automated alerts and integrations with compliance tooling like ComplyAdvantage.

These operational gains are more than just performance metrics — they lower the barriers for global consumer and business adoption of financial products, especially in highly regulated regions where compliance costs often deter new entrants.

Compliance Without Compromise

While reusable KYC helps streamline the experience, the partnership also ensures that regulatory standards remain intact. Even when identity data is reused, Noah maintains robust compliance checks:

• Fresh sanctions lists and PEP screenings are performed at the point of onboarding to meet ongoing regulatory requirements.
• A risk-based assessment framework evaluates each onboarding event, ensuring that speed doesn’t come at the cost of compliance integrity.
• User consent is central — individuals explicitly agree to share their verified identity data across platforms, preserving privacy and regulatory compliance.

This dual approach — reusable identity with fresh contextual checks — aligns with evolving global regulatory expectations for financial services platforms.

Building Modern Financial Infrastructure

Noah’s partnership with Sumsub supports its broader strategic vision: to provide a scalable, modular compliance engine capable of supporting high-velocity financial products across global markets. Through regulated entities in the U.S., Canada and the EU, Noah powers virtual accounts, payment rails, stablecoin settlements and wallet services across 50+ countries and currencies for partners including MiniPay, Ledger and Opera.

As financial services become more interconnected, reusable identity frameworks like Sumsub’s help bridge the divide between traditional regulatory compliance and modern digital experience expectations — allowing fintechs and financial platforms to onboard users quickly without sacrificing security or compliance accountability.

Noah’s leadership team sees this partnership as a foundational step toward establishing reusable digital identity as a standard layer of financial infrastructure for the era of modern money.

Industry Implications

The collaboration between Noah and Sumsub highlights several broader industry implications:

1. User expectations are reshaping compliance. Traditional KYC flows with repeated checks are no longer tenable in a world where digital onboarding must be fast, seamless and global. Reusable identity helps reconcile regulatory requirements with user experience demands.

2. Compliance can be a growth enabler. By reducing onboarding friction, platforms can increase conversion rates and scale faster into new markets, particularly for cross-border financial products.

3. Identity portability is emerging as a critical component of digital ecosystems. As government-grade digital identity wallets and standards evolve, partnerships like this will be instrumental in building infrastructure that can support both private and public digital identity frameworks.

Looking Ahead

As Noah continues to expand its infrastructure offerings and Sumsub evolves its identity verification framework, the partnership stands to influence how financial services approach compliance and user onboarding long term.

Future developments may include deeper integration of reusable identity with public digital identity systems, broader adoption by global fintech platforms, and continued enhancements to fraud detection and risk management. For now, the integration — enabling trust once, verify everywhere — represents a meaningful leap toward a more efficient, user-centric compliance model for modern financial services.

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