APEXX Global Raises $10M for Payments Orchestration Platform to Fuel Global Growth

APEXX Global, a London-headquartered payments technology provider specialising in payments orchestration, has announced a strategic investment of up to US $10 million led by Finch Capital — a European growth investor known for scaling fintech and payments infrastructure businesses.

The funding arrives at a pivotal moment for APEXX, which has seen sustained commercial growth, recently securing major enterprise customers and pushing the business towards break-even. By backing the company’s next chapter, Finch Capital will support deeper innovation in the orchestration platform, help scale go-to-market operations, and accelerate global expansion.

As part of the investment, Finch Capital Managing Partner Radboud Vlaar will join the APEXX Global Board as Chairman, bringing experience in guiding high-growth payment infrastructure and financial technology companies — particularly those operating in complex, regulated markets.

“APEXX Global has built a truly differentiated payments orchestration platform with a clear focus on merchant outcomes,” said Vlaar on the strategic partnership, emphasising the company’s strength in optimising acceptance and cost at scale across global markets.

What APEXX’s Payment Orchestration Platform Does

At its core, APEXX Global provides a payment orchestration layer — a unified infrastructure that connects enterprise merchants to the global payments ecosystem through a single API.

In a fragmented digital commerce landscape where merchants must manage separate gateways, acquirers, alternative payment methods (APMs) and routing partners, orchestration simplifies operations by bringing these elements into one platform:

• Intelligent routing directs transactions to the best-performing processing paths to lift acceptance rates and reduce fees.
• Cost routing automatically selects the lowest-cost processing route for each payment, optimising unit economics.
• Decline cascading retries transactions through alternative pathways when soft declines occur, recovering potential lost revenue.
• Unified analytics and reporting deliver consolidated data insights for merchants and operations teams.
• Integration with APMs, BNPL providers, wallets and local payment schemes enables a broad mix of payment options under one orchestration umbrella.

This orchestration essentially turns payments from an operational burden into a strategic revenue lever, enabling merchants to improve checkout performance, expand internationally, and minimise operational overhead.

Commercial Momentum and Market Traction

In late 2025, APEXX Global reported a series of enterprise wins, including partnerships with high-profile merchants such as Jet2, Iglu.com and Norse Atlantic Airways — signalling strong market adoption of its platform.

These partnerships highlight the orchestration solution’s appeal in sectors like travel, e-commerce and mobility, where seamless cross-border payments and maximised acceptance are critical to revenue performance.

By consolidating fragmented payment stacks into a single marketplace, APEXX enables enterprise merchants to streamline integrations, reduce costs and track performance holistically — a value proposition that resonates in complex digital commerce environments.

Strategic Rationale for Funding

The $10 million investment is aimed at three core strategic priorities:

1. Product Innovation and Platform Enhancements

APEXX plans to invest in deeper innovation across its orchestration tech stack, enhancing features that improve routing intelligence, analytics, API performance and support for emerging payment types. These innovations will help merchants stay ahead of changing customer expectations and shifting payment trends.

2. Global Expansion and Merchant Acquisition

With fresh capital, APEXX intends to push further into international markets, supporting enterprise merchants across Europe, the US, Asia and other regions where complex payment environments demand flexible orchestration capabilities.

3. Go-to-Market Scaling

The company will also bolster commercial and operational teams to accelerate go-to-market execution, deepen partner relationships, and support rapid onboarding of large merchants and strategic accounts.

Radboud Vlaar’s appointment as Chairman underscores the investment’s strategic intent — to bring seasoned payment infrastructure leadership into APEXX’s boardroom, guiding international scaling and governance as the company grows.

Why Payments Orchestration Matters Now

As digital commerce continues to evolve, merchants face mounting pressure to simplify payment operations while boosting performance. Legacy approaches — with siloed gateways, multiple vendor contracts and custom integrations — are costly, slow to scale and difficult to optimise.

Payment orchestration addresses these challenges by providing a central layer that:

• Reduces vendor complexity and integration overhead.
• Increases acceptance rates through smarter routing.
• Supports diverse global payment methods with flexibility.
• Improves data visibility and reconciliation across channels.

Demand for orchestration has surged as merchants pursue global expansion, localisation of payments, regulatory compliance and cost efficiencies — trends reinforced by continued growth in e-commerce and cross-border commerce.

By enabling a single integration to connect to multiple providers and methods, orchestration platforms like APEXX help businesses focus on customer experience and growth rather than technical fragmentation.

Leadership Perspective

Peter Keenan, CEO and Co-Founder of APEXX Global, commented that the Finch Capital partnership was “a strong validation of our strategy and technology, and accelerates our mission to deliver measurable outcomes for merchants worldwide.”

Keenan added that strategic backing from Finch — and the appointment of Radboud Vlaar as Chairman — provides not only capital but deep payments and infrastructure expertise that will help scale the business globally.

The leadership’s focus remains on expanding enterprise adoption and delivering solutions that improve acceptance rates, reduce friction and unlock new revenue opportunities for merchants navigating a complex and competitive payments landscape.

Broader Market Impact

The APEXX funding round highlights how the payments orchestration space continues to attract investor interest amid strong enterprise demand. As merchants seek better control, insight and efficiency in payment flows, orchestration becomes a core infrastructure layer — particularly for businesses operating in multiple geographies or managing high transaction volumes.

Competitive activity in the sector includes solutions that unify payments, enhance merchant economics and reduce barriers to global commerce. APEXX’s recent traction suggests a growing preference among enterprise customers for agile, API-first orchestration models that connect to a broad ecosystem of providers.

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