Affirm, a major North American Buy Now, Pay Later (BNPL) platform, has officially entered the UK market. Founded in 2012 and listed publicly since 2021, Affirm has processed over $75 billion in transactions across the US and Canada in the last five years. Now authorized and regulated by the FCA, the company offers both interest-free and interest-bearing monthly payment options in the UK.
Affirm highlights that, unlike many BNPL providers, it does not charge late fees or hidden costs. Every transaction is individually underwritten, ensuring real-time credit decisions.
UK launch partners include flight booking site Alternative Airlines and fintech firm Fexco, with more brands expected to join. Max Levchin, CEO of Affirm, stated, “We’re excited to provide UK consumers with responsible credit options that prioritize transparency.”
The launch coincides with Affirm’s expansion of its UK workforce, which is currently led by VP and country manager Ruth Spratt. Affirm’s entry comes as the UK government prepares to introduce new regulations aimed at enhancing consumer protection in the BNPL sector.