UK-based alternative lender Juice has raised £25 million to scale its founder-focused lending platform designed for digital SMEs. The capital injection comes from family offices Aern Capital and Falco Capital, supported by a credit line from Paragon Bank.
Juice aims to address a £22 billion funding gap in the UK’s SME sector, where more than 55% of businesses are turning away from traditional banks for lending. The platform uses real-time financial data and predictive analytics to offer flexible, tailored credit lines—without dilution or hidden fees.
The startup positions itself as a non-traditional financing partner that not only offers capital but delivers actionable insights for sustainable growth. Juice plans to use the new funding to grow its loan book to £100 million and reach a £25 million annual turnover by 2028.
Kathrine Chan, CEO of Juice, commented: “This funding round represents a critical step for Juice. Our mission is to give SME founders not just capital, but the actionable insights and flexibility they need to grow their businesses sustainably.”
Juice is part of a growing movement of fintechs reshaping how small businesses access credit in a shifting post-bank landscape.