Backbase Appoints Chris Shayan to Spearhead AI Integration in Engagement Banking

Backbase, a leader in digital banking solutions, has appointed Chris Shayan to drive the integration of artificial intelligence into its Engagement Banking platform. Shayan brings extensive expertise to enhance customer experiences through advanced AI technologies.

Backbase, a forefront innovator in digital banking solutions, has announced the appointment of Chris Shayan as the new leader for integrating artificial intelligence into its Engagement Banking platform. This strategic move underscores Backbase’s commitment to advancing customer engagement and operational efficiency through cutting-edge AI technologies.

Chris Shayan joins Backbase with a wealth of experience in AI strategy and implementation within the financial services industry. His previous roles include spearheading transformative AI projects that have redefined customer interactions and operational workflows. At Backbase, Shayan will leverage his expertise to further enhance the company’s AI capabilities, aiming to deliver personalized and seamless banking experiences for their global clientele.

“We are thrilled to welcome Chris Shayan to lead our AI integration efforts,” said Jouk Pleiter, CEO of Backbase. “His proven track record in leveraging AI to drive innovation and improve customer engagement aligns perfectly with our mission to empower banks with the most advanced digital solutions.”

The Engagement Banking platform by Backbase integrates various functionalities such as personalized banking journeys, seamless onboarding processes, and real-time analytics. With the addition of AI technologies under Shayan’s leadership, Backbase aims to amplify these capabilities by enabling predictive analytics, personalized recommendations, and intelligent automation.

“We see tremendous potential in AI to not only streamline banking operations but also to elevate customer experiences to new heights,” commented Chris Shayan on his appointment. “I look forward to collaborating with the talented team at Backbase to innovate and deliver impactful AI solutions that drive value for our customers.”

Backbase anticipates that under Chris Shayan’s guidance, the integration of AI into their Engagement Banking platform will set new benchmarks in the financial services sector. The company remains committed to staying at the forefront of digital innovation, continually enhancing their offerings to meet the evolving needs of modern banks and their customers worldwide.