Cash App Integrates Afterpay for BNPL at Checkout

Cash App has officially integrated Afterpay, allowing customers to use buy now, pay later (BNPL) services at online merchants. The partnership launches under a new unified brand, Cash App Afterpay, featuring a refreshed logo for checkout.

The rollout begins with Pay-in-4 options, with Pay Monthly plans expected soon. Nick Molnar, Global Head of Sales at Block and Afterpay co-founder, highlights the integration’s impact: Cash App’s 57 million monthly users provide merchants with a broader customer base, while consumers benefit from more accessible, non-traditional payment solutions.

The move follows Block’s $29 billion acquisition of Afterpay in 2020, a deal completed just before BNPL valuations declined. With Klarna’s upcoming IPO projected at $15 billion, Cash App Afterpay is positioning itself as a major force in the evolving BNPL market.