Hoolah is a leading buy now, pay later platform in Asia, offering consumers the flexibility to make purchases and pay for them in interest-free installments. Available with both debit and credit cards from various banks, Hoolah aims to promote responsible spending. It also provides merchants with solutions to attract new customers, improve conversion rates, and increase basket size by enhancing consumer affordability. Headquartered in Singapore, Hoolah operates in multiple Asian markets including Malaysia and Hong Kong. It’s worth noting that Hoolah has recently become a part of ShopBack.

  • Year Founded: Hoolah was founded in 2017.
  • CEO: The CEO of Hoolah is Arvin Singh.
  • Headquarters: Hoolah is headquartered in Singapore.

Why choose Hoolah?

  1. Buy Now Pay Later: Hoolah’s Buy Now Pay Later (BNPL) payment solution solves retailers’ biggest challenges around driving conversion and basket size, as well as encouraging new customers to visit and return.
  2. Interest-Free Installments: Hoolah allows consumers to split their purchases into three manageable, interest-free payments.
  3. Increased Sales for Retailers: Offering BNPL at checkout offers consumers more choices, more convenience, and greater affordability. It also increases the consumers’ purchasing power, which in turn increases the AOV and basket size for the merchant, resulting in an uptick in sales.
  4. Risk Management: Hoolah’s commitment to responsible affordability is evident through its risk management engine. It monitors your spending in real-time, ensuring each order doesn’t stretch your budget too thin.
  5. Seamless Integration and Full Payment Upfront: There is no risk for merchants, as Hoolah shoulders all risks associated with repayment. Merchants receive the total payment for any orders upfront, so their cash flow is not impacted.

Risk Appetite

Risk AppetiteLow Risk, Medium Risk




Online Payments

Accepted Industries

E-commerce,Financial Services,Hospitality,Travel

Payment Options


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