Sequifi Raises $6.7M to Boost Real-Time Pay for Home Services

August 27, 2025 • FinTech News
Sequifi Raises $6.7M to Boost Real-Time Pay for Home Services

Sequifi, a workforce technology platform designed for the essential home services sector, has secured $6.7 million in seed funding. This investment will accelerate product development and support expansion into new markets. Cervin Ventures led the funding round with participation from Frazier Group and Tokyo Black. This backing demonstrates growing investor confidence in solutions addressing challenges within this underserved industry.

Addressing Critical Industry Challenges

The home services sector includes numerous essential industries such as pest control, solar installation, HVAC, roofing, plumbing, electrical services, mortgage services, and landscaping. Although this sector continues expanding rapidly, it faces significant challenges in retaining skilled workers. Sequifi’s platform directly addresses these issues by integrating multiple functions into one streamlined system. These functions include real-time payroll processing, human resources management, workforce forecasting, and performance tracking.

Platform Features and Benefits

Sequifi’s innovative platform offers same-day pay and complete earnings transparency for workers. Consequently, businesses using the system can significantly reduce employee turnover and improve workforce retention. The platform modernizes operations by replacing outdated tools and manual back-office processes that currently cost companies substantial amounts in lost productivity and employee churn. By providing real-time financial solutions, Sequifi helps home services companies address some of the industry’s most persistent operational challenges.

Expansion Plans and Market Reach

With this new funding, Sequifi plans to accelerate innovation and expand its market presence across the United States. The company already serves clients across more than 11 different industries within the home services sector. Furthermore, it aims to deepen its penetration into markets struggling with high employee turnover and inefficient payment systems. This strategic expansion will help more businesses modernize their workforce management practices.

Founder Motivation and Industry Expertise

Co-founder and CEO Roshan Kumar explained that Sequifi’s mission originates from personal industry experience. The founding team previously worked as installers, crew leads, and operations managers. They developed the platform to solve problems they encountered firsthand during their years in the field. Kumar emphasized that the industry deserves better tools and that workers merit same-day payment for completed jobs.

Investor Perspective and Market Potential

Cervin Ventures partner Taylor Oliver echoed this perspective, highlighting the founders’ deep operational understanding of home services businesses. He noted that Sequifi’s platform effectively addresses the complexities of contractor compensation while unlocking substantial opportunities within one of America’s fastest-growing workforce segments. The investment reflects confidence in both the solution and the team’s ability to execute their vision.

Industry Impact and Future Outlook

The home services sector represents a critical component of the American economy that has historically received insufficient technological investment. Sequifi’s approach could potentially transform how these essential services manage their workforce operations. As the company expands, it may establish new standards for employee compensation and retention practices across multiple service industries. This development comes at a crucial time when skilled labor shortages continue affecting service quality and business growth throughout the sector.