TPG Launches Pan-European Bluecode Payment Service

July 25, 2025 • FinTech News
TPG Launches Pan-European Bluecode Payment Service

A New European Payment Option Goes Live

The Payments Group (TPG) has launched a pan-European mobile payment service through the Bluecode scheme, creating a homegrown alternative to Visa and Mastercard. This prepaid-based solution gives EEA consumers a payment method built on European infrastructure and values.

How the Service Works

Users can activate the service in minutes via the Bluecode app, with multiple funding options:
✅ SEPA bank transfers
✅ Debit/credit cards
✅ Cash deposits at 550,000+ retail locations

Once funded, the prepaid account enables:

  • Seamless in-store and online payments

  • Global acceptance through partnerships with Alipay+ and Discover

  • Enhanced privacy protections under EU regulations

Strategic Importance for Europe

This launch supports Europe’s push for:

  1. Payment sovereignty – Reducing reliance on US card networks

  2. Financial resilience – Creating local payment infrastructure

  3. Consumer control – Putting Europeans in charge of their payment data

The service complements other European initiatives like:

  • The digital euro project

  • Wero pan-European digital wallet

  • EMPSA’s payment standards

Leadership Perspective

Jens Bader, CEO of The Payments Group, stated:
“We’re delivering a truly European payment experience – one that prioritizes privacy, security and local governance. This isn’t just another payment app; it’s about reclaiming European autonomy in financial services.”

Competitive Advantages

Compared to traditional card networks, Bluecode offers:
✔ Lower fees for merchants
✔ Faster settlement times
✔ Stronger data protections under GDPR
✔ Direct integration with European banks

Market Potential

The service launches into a European payments market that’s:

  • Worth over €2.1 trillion annually

  • Growing at 8% CAGR

  • Increasingly demanding local alternatives

What’s Next

TPG plans to:

  • Expand merchant acceptance

  • Add new funding options

  • Integrate with more European fintechs

This launch represents a significant step in Europe’s journey toward payment independence and technological sovereignty.