Trump Media has announced it is raising $2.5 billion from around 50 institutional investors in a strategic move to establish a large-scale Bitcoin reserve. The financing package includes $1.5 billion in common stock and an additional $1 billion in convertible notes. Proceeds from the raise will be used to purchase Bitcoin as part of the company’s treasury strategy. Crypto.com and Anchorage Digital have been selected as custodians for the Bitcoin holdings, ensuring secure storage and institutional-grade management.
CEO Devin Nunes emphasized the company’s belief in Bitcoin as “an apex instrument of financial freedom,” stating that the investment is not only defensive—protecting the company from what he describes as harassment and discrimination by financial institutions—but also a catalyst for growth. The Bitcoin holdings are expected to integrate into Trump Media’s future ecosystem, potentially powering subscription payments, a utility token, and transactions on platforms such as Truth Social and the upcoming Truth+ service.
This bold crypto move comes as Donald Trump positions himself as an ally of the digital asset industry. His embrace of Bitcoin and broader crypto policies—like proposing a national “Strategic Bitcoin Reserve” and a “U.S. Digital Asset Stockpile”—has contributed to growing investor optimism, pushing Bitcoin’s price toward the $100,000 milestone. The announcement follows a week in which Trump invited 220 holders of his $TRUMP memecoin to a private dinner, signaling deepening ties between his political brand and the crypto economy.