EasyJet founder launches easyBitcoin app
Greek-Cypriot entrepreneur Stelios Haji-Ioannou, best known for founding easyJet, has entered the cryptocurrency sector with the launch of easyBitcoin. This new mobile app aims to make bitcoin investment accessible to the mass market. The platform partners with Uphold, an on-chain finance infrastructure specialist, to provide users with a streamlined way to buy, sell, and hold bitcoin. Additionally, users can earn rewards on their balances.
User-Friendly Bitcoin Investment
The app focuses on ease of use and affordability to remove traditional barriers to bitcoin investing. Haji-Ioannou’s venture marks the latest addition to his portfolio under the easyGroup brand. The app will initially launch in the US before expanding to the UK later this year. This move reflects growing confidence in bitcoin’s role as a mainstream investment option.
Haji-Ioannou explained the mission behind easyBitcoin: “For too long, investing in bitcoin has felt like an exclusive club with high transaction costs. With easyBitcoin.app, we’re changing that by providing simple mobile access, great value, and bitcoin rewards whether you’re buying or simply holding.”
Market Research and Consumer Confidence
New research from Opinion Matters supports this initiative. Their survey of US adults found that 88% trust bitcoin to grow their money over the next decade. Furthermore, 39% rank bitcoin among their top three investment options.
By combining the easy brand’s low-cost, accessible approach with Uphold’s infrastructure, easyBitcoin appeals to both experienced crypto investors and first-time participants. The platform positions itself as an ideal entry point into digital assets for retail investors seeking simplicity and reliability. This venture represents a significant step in democratizing cryptocurrency investment and expanding access to digital currency markets. The easyBitcoin launch continues Haji-Ioannou’s tradition of disrupting traditional industries with consumer-focused, affordable solutions.
