Axis Bank, one of India’s leading private sector banks, has partnered with global payments leader Visa to introduce ‘PRIMUS,’ a specialized service crafted for the country’s Ultra High Net Worth Individuals (UHNIs). This exclusive offering is tailored to meet the unique financial and lifestyle needs of India’s most affluent segment.
‘PRIMUS’ is more than just a banking service; it is a gateway to a world of unparalleled luxury and privileges. The initiative combines Axis Bank’s deep understanding of the Indian market with Visa’s global expertise in delivering premium services. Together, they aim to provide UHNIs with a range of bespoke financial solutions, from personalized wealth management to exclusive investment opportunities.
In addition to financial services, ‘PRIMUS’ offers its members access to a curated selection of luxury experiences. This includes private aviation, bespoke travel arrangements, and privileged access to global events. The service also features a dedicated relationship manager, ensuring that each client receives personalized attention and tailored advice.
With the launch of ‘PRIMUS,’ Axis Bank and Visa are setting a new benchmark in the Indian banking landscape. This initiative reflects the growing demand for customized financial solutions among India’s wealthiest individuals, who seek more than just banking—they desire a partner who understands and anticipates their unique needs.