BBVA has upgraded its personal virtual assistant, Blue, with advanced AI-powered features for account and card management. The revamped assistant now offers improved natural language interactions, personalized financial insights, and the ability to handle common transactions.
Blue can manage up to 150 queries and transactions, addressing over 3,000 customer questions. Built on generative AI, the tool aims to humanize BBVA’s digital channels with friendly, efficient interactions. It also adapts to conversational digressions, allowing users to switch topics without losing context.
Unlike general-purpose virtual assistants, Blue operates exclusively within the banking domain, focusing solely on customer-specific information and BBVA-related transactions.
Additionally, BBVA has introduced an AI-based assistant for its agents, leveraging a database of over 30,000 references to provide up-to-date information on products and services.