Buy Now Pay Later (BNPL) for High-Risk Merchants: Is It Possible?

Introduction

Buy Now Pay Later (BNPL) has moved from a niche checkout novelty to one of the most powerful conversion tools in modern e-commerce. In 2026, global BNPL e-commerce payment volume is forecast to hit $565.8 billion, with the U.S. market alone expected to reach $111.6 billion, a 14.7% year-on-year increase. The number of American BNPL users is projected to surpass 96 million by the end of 2026, up from 91.5 million in 2025.

For mainstream merchants, integrating BNPL is straightforward. For high-risk merchants, it is a different story entirely.

If your business operates in industries like nutraceuticals, telemedicine, adult content, online coaching, subscription billing, firearms accessories, or CBD/hemp, you already know the pain: mainstream payment solutions reject you, impose rolling reserves, or terminate accounts without warning. BNPL is no exception, Klarna, Afterpay, and Affirm routinely deny high-risk merchant categories outright.

But the question most high-risk business owners ask is a valid one: is BNPL actually accessible for my business, and if so, how do I access it?

The short answer is yes, but you need the right partners, the right strategy, and a clear-eyed view of the trade-offs.

What Makes a Merchant “High-Risk” for BNPL Providers?

Understanding how BNPL providers assess risk is the first step to finding a workable solution. A merchant is classified as high-risk when their business profile includes one or more of the following:

High chargeback rates: Subscription services, nutraceuticals, adult content platforms, and online coaching businesses tend to generate elevated dispute and chargeback volumes. BNPL providers are especially sensitive to chargebacks because they pay the merchant upfront and then bear the collection risk themselves.

Regulatory complexity: Industries like telemedicine, online pharmacy, firearms accessories, and financial services are subject to complex, jurisdiction-specific regulations. BNPL providers, already under heightened regulatory scrutiny in 2026,  prefer to avoid the compliance overhead these verticals bring.

Recurring billing models: Subscription businesses have higher dispute and refund rates by nature. When a customer cancels a subscription mid-cycle, the merchant, the BNPL provider, and the consumer all end up in a three-way dispute that mainstream BNPL platforms are not designed to handle.

Reputational exposure: Adult content, gambling-adjacent services, and politically sensitive merchandise create reputational risk for financial partners, particularly as BNPL providers pursue IPOs and institutional investment relationships.

Cross-border and international sales: High-risk merchants often serve global audiences, adding layers of fraud risk, currency volatility, and cross-border compliance complexity that mainstream BNPL platforms are not built to absorb.

Why Mainstream BNPL Providers Reject High-Risk Merchants

Klarna, Afterpay, and Affirm were built for low-friction, low-risk retail, fashion, electronics, beauty, and home goods. Their underwriting models use automated industry category screening (MCC codes), website content analysis, and chargeback data to approve or reject merchants instantly. High-risk categories are blocked at the system level, regardless of individual merchant performance.

The regulatory environment in 2026 has made mainstream providers even more conservative. The UK’s Financial Conduct Authority is implementing mandatory affordability checks for all BNPL products from mid-2026. The EU’s revised Consumer Credit Directive is bringing BNPL under formal regulated credit frameworks across member states. In the U.S., while the CFPB withdrew its 2024 interpretive rule in 2025, regulatory pressure on consumer protection disclosures and dispute resolution has not eased.

The result: mainstream BNPL platforms are actively narrowing their acceptable merchant categories, not expanding them. If you’re in telemedicine, adult content, nutraceuticals, or a similar vertical, a standard Klarna or Afterpay account is not a realistic option.

Is BNPL Actually Available for High-Risk Merchants in 2026?

Yes, but it requires working with specialized payment processors and BNPL providers that have built their underwriting infrastructure around complex, non-standard industries.

The structural difference is straightforward: mainstream BNPL providers assume low risk by default and reject exceptions. High-risk BNPL processors underwrite for complexity from day one.

Here is how BNPL works in a high-risk merchant context:

  1. The merchant integrates a high-risk-compatible BNPL solution directly into their checkout flow
  2. The customer selects an installment plan and receives a near-instant approval decision (often via soft credit check or alternative data)
  3. The BNPL provider pays the merchant upfront, minus a processing fee
  4. The customer repays the BNPL provider in installments over the agreed schedule
  5. The merchant carries zero repayment risk, if the customer defaults, that is the provider’s exposure, not the merchant’s

From a cash flow perspective, BNPL is structurally advantageous for high-risk merchants who often face delayed settlements or rolling reserves with standard processors. With BNPL, you receive full payment immediately.

Which BNPL Providers Work With High-Risk Merchants?

Here are the primary routes high-risk merchants can realistically access in 2026:

1. Specialized High-Risk Payment Processors with BNPL Functionality

Companies like Corepay have built BNPL functionality specifically for industries that mainstream platforms won’t touch. These processors operate with underwriting models designed for elevated chargeback environments and complex compliance requirements. Supported verticals typically include:

  • Telemedicine, GLP-1 treatments, and online pharmacy
  • Nutraceuticals, supplements, and weight loss programs
  • Adult content platforms and premium subscription services
  • Online coaching, wellness programs, and digital courses
  • Subscription-based SaaS and e-commerce businesses

The trade-off is cost. Mainstream BNPL merchant fees run 3–6% per transaction. High-risk BNPL processing rates typically range from 5–9%, depending on industry category, chargeback history, and monthly processing volume.

2. Denefits (Healthcare and No-Credit-Check Financing)

Denefits operates outside the traditional credit-check model, offering flexible, personalized installment plans with automated collections. It is particularly relevant for healthcare, dental, wellness, and health-adjacent businesses that need financing options but cannot access standard BNPL channels. With no hard credit check required for consumers, it also serves demographics that mainstream BNPL providers typically exclude.

3. Splitit (Existing Credit Card Installments)

Splitit takes a fundamentally different approach by splitting payments against the customer’s existing credit card limit rather than extending new credit. Because Splitit is not originating new loans, the merchant risk profile is assessed differently, making approval more feasible for merchants in moderately elevated-risk categories. It integrates with major payment processors and supports multi-currency international transactions.

4. Cherry Financing and Sunbit (Service-Based Verticals)

Cherry Financing and Sunbit specialize in service-based industries, medical, dental, veterinary, aesthetics, and wellness, that fall outside mainstream BNPL’s retail focus. Both offer point-of-sale financing with soft credit checks and flexible 3–24 month terms, making them viable for high-ticket service businesses that generate elevated dispute rates due to the subjective nature of service delivery.

5. Sezzle (Flexible Approval for Broader Merchant Types)

While Sezzle is not exclusively a high-risk processor, it has historically shown more flexibility in its merchant approval process than Klarna or Afterpay. Merchants in moderately elevated-risk categories have found greater success with Sezzle than with Tier 1 providers. Sezzle also offers a credit-building feature (Sezzle Up) that makes it attractive to credit-conscious consumers, a demographic often overrepresented in high-risk merchant customer bases.

The Business Case: Why High-Risk Merchants Need BNPL in 2026

Despite the complexity of accessing BNPL as a high-risk merchant, the revenue argument is compelling and well-documented:

Conversion rate lift: Research consistently shows that merchants offering BNPL see conversion rate improvements of 20–30% compared to checkout flows without installment options. Removing the upfront cost barrier is particularly powerful for high-ticket items, a multi-month telemedicine subscription, a premium wellness program, or a bundled nutraceutical package.

Higher average order values: Across leading BNPL platforms, merchants report average order value increases of 57–85% when BNPL is available at checkout. For high-margin products or services, this translates directly to revenue growth that more than offsets the higher processing fees of high-risk BNPL.

Zero repayment risk: You receive full payment upfront. If the customer misses an installment, that is the BNPL provider’s collection problem, not yours.

Access to underserved consumer segments: A substantial share of BNPL users are consumers who don’t qualify for traditional credit cards or prefer installment-based payment for budgeting reasons. BNPL adoption is highest among Millennials (48% usership) and continues to grow across all age groups. High-risk merchants who serve these demographics gain a meaningfully larger addressable market.

Competitive differentiation: Most high-risk merchants do not currently offer BNPL because they haven’t found a compliant route to access it. The merchants who solve this first gain a checkout advantage that is difficult for competitors to replicate quickly.

Healthcare and wellness BNPL is the fastest-growing vertical: BNPL usage in healthcare and wellness services is projected to grow at a CAGR of approximately 29.7% through 2030, the highest growth rate of any BNPL sector. High-risk merchants operating in health-adjacent categories are positioned at the front of a major payment trend.

Risks and Compliance Considerations

BNPL for high-risk merchants is not without its own complexity. Key issues to manage:

Evolving regulation in 2026: The BNPL regulatory environment is shifting across every major market. The UK’s FCA is implementing affordability checks from mid-2026. The EU’s CCD II is bringing BNPL under formal credit regulation. In the U.S., state-by-state licensing requirements create a fragmented compliance landscape. High-risk merchants should partner with processors who proactively monitor regulatory developments and update their compliance frameworks accordingly.

Chargeback management: High-risk verticals already operate at elevated chargeback rates. Adding BNPL introduces complexity when a consumer files a bank chargeback while simultaneously in the middle of an installment repayment schedule. Ensure your provider has clear protocols for this scenario before signing a contract.

Consumer over-extension: Across the BNPL industry, approximately 41% of users report missing at least one payment. For subscription or recurring billing businesses, consumer over-extension can create fulfillment complications and elevated cancellation rates. Consider this when designing your BNPL offer, particularly for high-ticket, multi-month subscription products.

Credit reporting changes: FICO incorporated BNPL data into credit scores in late 2025. As this change takes hold through 2026, some consumer segments may become more cautious about taking BNPL loans. Monitor how this affects approval rates and consumer uptake in your customer base.

Reserve requirements: High-risk BNPL processors typically impose rolling reserves of 5–10% of processing volume during the initial months of the relationship. Factor this into your cash flow planning before launch.

How to Qualify for High-Risk BNPL: What You Need to Prepare

Approval for high-risk BNPL is not automatic. Here is what processors look for:

Chargeback history below 2%: Most high-risk BNPL processors use a 2% chargeback rate as their approval threshold. If your current rate is above this, invest in chargeback mitigation before applying, implementing pre-dispute alerts, clearer refund policies, and better customer communication.

Clear website and product documentation: Your website must clearly describe what you sell, how pricing works, what the refund and cancellation policies are, and what terms customers agree to. Ambiguity signals risk.

Business registration and compliance documentation: Full incorporation papers, bank statements (typically 3–6 months), processing history, and any industry-specific licenses are standard requirements.

Compliant marketing claims: For nutraceuticals and health-adjacent businesses in particular, ensure all marketing claims are FTC-compliant. Exaggerated health claims are an immediate red flag for processors and can block approval even when every other criterion is met.

Realistic volume projections: Be prepared with honest monthly transaction volume estimates. Inflated projections damage trust and can result in contract terms that don’t fit your actual business.

Bottom Line: BNPL Is Accessible, But Requires the Right Partners

Mainstream BNPL providers, Klarna, Afterpay, Affirm, and PayPal Pay Later, are not built for high-risk merchants and show no signs of opening their platforms to complex verticals. Their regulatory exposure, reputational positioning, and automated underwriting systems make it structurally unlikely.

But high-risk merchants are not without options. Specialized payment processors, healthcare-focused BNPL providers, and alternative installment platforms have built infrastructure specifically for merchants that standard financial institutions decline.

With U.S. BNPL payment volumes projected to reach $111.6 billion in 2026 and global adoption continuing to accelerate toward $565.8 billion in e-commerce volume, high-risk merchants who find a compliant path to installment payments now will hold a meaningful checkout advantage over competitors who remain locked out.

If you’re exploring BNPL options for your high-risk business, TheFinrate’s directory of high-risk payment processors and fintech partners can help you find the right provider for your industry and transaction profile.

Frequently Asked Questions

Can high-risk merchants use Klarna or Afterpay in 2026?
Generally, no. Klarna, Afterpay, and Affirm do not approve merchants in high-risk categories such as nutraceuticals, adult content, telemedicine, subscription billing, or online coaching. High-risk merchants need to work with specialized processors that offer BNPL functionality designed for elevated-risk industries.

What industries are considered high-risk for BNPL?
Common high-risk categories include telemedicine, online pharmacy, nutraceuticals and supplements, adult content, firearms accessories, CBD/hemp, gambling-adjacent services, subscription billing businesses, and certain financial services. Individual processors may classify additional verticals as high-risk depending on their underwriting criteria.

Is BNPL worth the higher fees for high-risk merchants?
For most merchants, yes. Even at high-risk processing rates of 5–9%, the documented lift in conversion rates (20–30%) and average order values (57–85%) typically generates returns that more than offset the additional cost. Merchants with high-margin products or services are the best candidates.

What is the typical fee for high-risk BNPL processing in 2026?
High-risk BNPL merchant fees typically range from 5% to 9% per transaction, compared to 3–6% for standard merchant categories. The exact rate depends on your industry vertical, monthly volume, chargeback history, and the processor’s reserve requirements.

Does offering BNPL increase my chargeback exposure?
Not directly. Because the BNPL provider pays you upfront and handles customer repayment, your direct exposure to payment defaults is eliminated. However, consumer disputes that arise during the installment period can still create complications, making it essential to choose a provider with a clear, robust dispute resolution process for the high-risk context.

What BNPL options work for healthcare or wellness businesses in 2026?
Denefits, Cherry Financing, Sunbit, and select high-risk processors like Corepay are the most viable options for health and wellness businesses. BNPL adoption in the healthcare and wellness sector is projected to grow at a 29.7% CAGR through 2030, making it one of the highest-growth BNPL verticals available to high-risk merchants.