dLocal Signs Deal with Colombia’s Amway to Strengthen Local Payments Across LATAM

dLocal, the cross-border payment platform that helps global merchants accept and settle payments in emerging markets, has signed a strategic deal with Amway, the world’s largest direct selling company, to deliver locally optimised payments for direct-to-consumer sales in Latin America — starting with Colombia.

The arrangement marks a significant step in how multinational brands tailor digital commerce and payment experiences for local customers across the region, particularly in markets where card penetration varies widely and demand for alternative payment methods remains strong.

For global sellers, local payment acceptance is no longer optional — it’s a determinant of conversion, authorisation rates, and customer trust. This partnership between dLocal and Amway exemplifies how fintech infrastructure can enable that level of localization without requiring brands to deploy multiple disparate systems.

Addressing Fragmented Payments in Emerging Markets

Latin America’s payments landscape is distinctive: while traditional card payments remain important, alternative payment methods (APMs) such as bank transfers and cash-based vouchers account for more than half of online transactions in many countries. In Colombia alone, bank transfers (like PSE) make up about 35 % of online payments.

This complexity can slow growth for international brands that attempt to rely solely on standard global payment rails, as they often grapple with fragmented local networks, multiple banking partners, and varying regulatory requirements. By partnering with dLocal, Amway gains access to local acquiring and payment processing infrastructure that supports:

• Domestic card processing in local currency
• PSE bank transfers
• Efecty cash voucher payments

Through a single integration and platform, Amway’s local Latin American customers can pay using methods that are familiar, trusted, and widely adopted — improving success rates at checkout and enhancing the overall payment experience.

Seamless payment experiences are increasingly a strategic priority for consumer-facing companies operating in dynamic regional markets.

Simplifying Operations for a Global Direct Selling Leader

Amway’s core business model — based on direct selling with a network of independent entrepreneurs — means it needs a payment infrastructure that is both scalable and locally integrated. With dLocal’s platform handling local processing, pricing optimisation, and on-the-ground technical support, Amway can operate domestic payment flows without managing multiple local providers or entities.

Payment operations and financial reporting are consolidated through a single interface, reducing operational complexity and enabling clearer oversight of transaction performance across different Latin American markets. This centralised approach contrasts with the traditional model, where companies must stitch together disparate local providers, each with its own compliance and settlement idiosyncrasies.

By simplifying payment stacks behind the scenes, Amway can focus more on growth strategy, product distribution and customer engagement.

A Foundation for Broader Regional Expansion

While the deal launches in Colombia — a key market for direct selling in Latin America — both dLocal and Amway see the partnership as a scalable model for wider regional rollout. Given dLocal’s multi-market, multi-method coverage, discussions are underway to extend local payment acceptance to additional markets where Amway operates.

This direction aligns with a broader industry trend: as global brands expand into emerging regions, they increasingly prioritise local payment acceptance, faster settlement, and real-time reconciliation over patchwork integrations that hamper growth. dLocal’s “One dLocal” philosophy — one platform, one API, one contract — helps streamline these complexities.

In the next phase of digital commerce, payments are becoming a competitive differentiator — and local optimisation is central to that evolution.

Voices from the Partnership

Amway Latin America’s Customer Service Manager, Carolina Vásquez, emphasised the importance of local reliability for both corporate operations and customer satisfaction. She noted that the partnership had already delivered “positive experiences” with stable performance and a clear, simple payment flow for end users.

From dLocal’s perspective, Agustin Botta, Head of EMEA, reinforced that payments in Latin America “demand local rails and coverage to maximise acceptance and reliability.” His comments underscored the idea that market demand is rarely the limiting factor — operational execution often is.

Why This Matters for Fintech and Commerce

Across emerging markets, local payment integration is a business requirement, not just an operational nuance. Merchants that fail to adapt often face abandonment at checkout, lower conversion rates, and poorer customer retention. By contrast, platforms like dLocal — and partnerships like this one with Amway — allow merchants to offer widely accepted local payment options, improving both reach and customer loyalty.

As digital commerce continues to expand across Latin America, market winners will be those who balance global capability with deep local insight — and payments are at the heart of that balance.

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