Klarna has announced a new partnership with AI-driven gifting platform Nift, aiming to strengthen customer loyalty by delivering personalized thank-you gifts after purchases. This strategic move lets Klarna reward users with surprise gifts tailored to their interests, creating a more engaging and personal post-purchase experience.
The rewards, curated through Nift’s AI, introduce Klarna shoppers to new products and services from a wide network of brands including Chewy, Fabletics, HelloFresh, NatureMade, Quince, and SiriusXM. These gifts not only enhance the shopping journey for customers but also serve as a customer acquisition tool for participating brands in Nift’s closed ecosystem.
By using Nift’s tech, Klarna addresses the growing demand for meaningful, non-intrusive ways to reach consumers—especially as the return on traditional advertising continues to fall. Rather than bombarding shoppers with ads, this partnership focuses on delighting them with relevant, high-value gifts.
David Sandstrom, CMO of Klarna, explains, “By partnering with Nift, we’re able to thank our customers for making a purchase with surprise, high-value gifts that introduce them to new brands, products and services curated specially for them.”
This collaboration aligns with Klarna’s broader strategy of enhancing customer satisfaction and loyalty through smarter, tech-powered experiences.