Cardlytics

Cardlytics is an innovative advertising platform that harnesses the power of purchase intelligence to optimize marketing strategies for businesses. By partnering with major banks, Cardlytics gains access to detailed consumer spending data, enabling them to deliver highly targeted ads within bank digital channels. This unique approach allows brands to reach potential customers more effectively, drive incremental sales, and enhance customer loyalty. With Cardlytics, businesses can transform their marketing efforts by leveraging insights derived from real purchase behavior, ensuring that their campaigns are both relevant and impactful.

• Year Founded: Cardlytics was established in 2008, entering the market with a unique approach to advertising by leveraging consumer spending data.
• CEO: Amit Gupta leads Cardlytics as the CEO, guiding the company with a focus on innovative marketing strategies driven by purchase intelligence.
• Headquarters: The company is headquartered in Atlanta, a major hub for both financial and technological enterprises.

Why Choose Cardlytics?

1. Purchase Intelligence: Cardlytics partners with major banks to access anonymized transaction data from customer bank accounts. This data provides deep insights into consumer spending habits, helping businesses understand where, when, and how consumers are spending their money.
2. Targeted Advertising: Using the purchase data, Cardlytics can deliver highly targeted and relevant ads to consumers within their bank’s digital channels, such as online banking portals and mobile apps. This ensures that marketing messages reach consumers who are more likely to be interested in the advertised products or services.
3. Banking Rewards Programs: Cardlytics runs rewards programs for banks, offering cash-back rewards to consumers for making purchases with their credit or debit cards. This not only encourages spending but also helps build customer loyalty for both the bank and the brands participating in the rewards program.
4. Proven Results: With access to over 186 million bank customers, Cardlytics has a significant reach. Brands using it can drive incremental sales and gain a larger market share by tapping into this extensive consumer base.
5. Comprehensive View of Consumer Spend: By analyzing transaction data, They provides a comprehensive view of consumer spending behavior. This allows marketers to identify trends, make informed decisions, and execute marketing strategies that are more likely to succeed.