Pan-European payments platform Market Pay has announced the acquisition of Danish PSP AltaPay, marking a strategic move to strengthen its footprint in the Scandinavian market. AltaPay provides merchants with a unified platform for managing online, in-store, and mobile transactions, offering access to over 30 local and international payment methods, including BNPL options, and next-generation terminals for in-store payments.
In 2023, AltaPay processed €3.1 billion in transactions in Denmark alone, with operations extending to Sweden, Norway, and the UK. The company serves a diverse clientele, including retail chains, digital services, tourism, and entertainment businesses.
Frédéric Mazurier, President of Market Pay, stated, “AltaPay’s cutting-edge platform complements our solutions perfectly. Integrating their expertise and commercial strength will significantly enhance our presence in the region.”
Market Pay, formerly the payments arm of Carrefour, was acquired by private equity fund AnaCap in 2020. The company now employs over 320 people across 11 countries, managing 3 billion transactions annually.
This acquisition, Market Pay’s fourth since 2021, aligns with its strategy to expand payment services and accelerate its European rollout. The transaction is expected to close within two months.