Zeta Valued at $2 Billion After $50M Funding Round

Next-gen banking tech provider Zeta has secured a $50 million investment from an unnamed investor, pushing its valuation to $2 billion. The company was previously valued at $1.15 billion when it raised $250 million from SoftBank Vision Fund 2 and other investors in 2021, followed by a $30 million investment from Mastercard in March 2022, alongside a five-year go-to-market deal.

Zeta’s Tachyon Credit platform provides end-to-end credit card program management, covering issuance, payments, BNPL loans, fraud risk, and rewards. Its Banking-as-a-Service (BaaS) and embeddable banking solutions enable issuers to create new revenue streams by partnering with fintechs, co-brands, and affinity groups.

Globally, over 25 million cards have been issued on Zeta’s platform, with HDFC Bank, Pluxee, and Sparrow Financial among its major clients. With 25 million additional accounts in the pipeline, Zeta’s cloud-native platform is gaining traction as financial institutions transition from legacy systems to modern digital banking.