Egyptian fintech startup PALM has successfully raised a seven-figure pre-seed round to scale its goal-based saving platform.
The round was led by 4DX Ventures, with participation from Plus VC and several international angel investors, as reported by Wamda.
PALM offers a digital solution that helps users build smart saving habits while achieving real-life goals through customized financial journeys.
The platform encourages goal-based saving by rewarding users for consistency and offering returns from diversified asset classes.
Saving Smarter With Purpose
PALM combines equities, bonds, and gold with exclusive merchant deals to enhance returns and cut everyday expenses.
The app uses behavioral nudges and digital tools to make goal-based saving more mindful, consistent, and outcome-driven.
Unlike traditional methods, PALM embeds investment into everyday spending, building healthy financial habits over time.
This empowers users to save for meaningful goals like education, housing, or travel—without compromising daily lifestyles.
A Timely Shift in Egyptian Finance
Co-founder and CEO Mazen El Kerdany says PALM was created to help Egyptians control their financial future.
He noted that Egyptians hold EGP 8 trillion in bank deposits and EGP 7 trillion in physical gold assets.
An additional EGP 70 trillion is stored in real estate—proving Egyptians can save but lack effective investment tools.
Most existing options demand high minimums or steep fees, excluding average consumers from real wealth creation.
PALM solves this by democratizing investment and focusing on goal-based saving with low barriers and high personalization.
It also supports Egypt’s Vision 2030, aligning national goals with household-level financial empowerment.
Accelerating Growth With New Capital
The fresh funding will accelerate customer acquisition, expand product use cases, and grow PALM’s strategic partner ecosystem.
The company will enhance its platform while aiming to serve millions across Egypt and the wider Mediterranean region.
By creating localized experiences, PALM can connect with users at every stage of their financial journey.
This includes students, freelancers, families, and retirees—all with different savings goals and digital behaviors.
Culture Meets Financial Innovation
Co-founder Ahmed Ashour says PALM is building a goal-based saving culture that fits users’ lifestyles and preferences.
He highlighted how limited access to managed investments has created a gap in Egypt’s consumer finance landscape.
PALM fills this gap by offering a modern, intuitive savings app designed for impact across all income levels.
The platform makes saving personal, accessible, hassle-free—and most importantly—rewarding for every user.
With this seven-figure round, PALM will continue shaping Egypt’s future of smart, digital-first saving and inclusive financial growth.