Yasmina Secures $2M Seed Funding to Revolutionize MENA’s Insurance Landscape

Embedded Insurance Pioneer Gains Major Backing

Saudi InsurTech innovator Yasmina has successfully closed a $2 million seed round to accelerate its API-driven insurance platform across MENA. The funding was led by Scene Holding, with participation from Access Bridge Ventures, Arzan VC, and Sanabil Investment Accelerator (500 MENA).

Simplifying Insurance Through Technology

Launched in 2023, Yasmina’s breakthrough solution offers:

Core Platform Features
✔ Plug-and-play API integration
✔ Customizable protection products
✔ Automated underwriting
✔ Seamless checkout embedding

“We’re making insurance as easy as buying any digital service,” explained CEO Masoud Alhelou.

Strategic Expansion Plans

The fresh capital will fuel:

Market Growth
→ UAE launch in late 2025
→ Egypt expansion by 2026
→ Additional MENA markets

Product Development

• New insurance verticals

• Enhanced API capabilities

• Advanced risk modeling

Investor Confidence

Scene Holding’s Sultan Ghaznawi noted:
“Yasmina sits at the exciting intersection of InsurTech and embedded finance – a massive opportunity in MENA.”

Market Potential

The startup is positioned to capitalize on:
✔ MENA’s booming digital economy
✔ Growing demand for embedded finance
✔ Regulatory tailwinds in Saudi Arabia

API insurance platformdigital checkout protectionembedded insuranceInsurtechMasoud AlhelouMENA fintechSaudi Arabia startupsScene Holdingseed fundingYasmina