Empathy, the FinTech platform dedicated to easing grief and end-of-life logistics, has secured $72 million in a Series C funding round to scale its AI-powered LifeVault solution. The round was led by Adams Street Partners with continued backing from General Catalyst, Index Ventures, Entrée Capital, and others. Strategic investment also came from major insurers like Aflac, Allianz, Citi, MetLife, Munich Re, and New York Life, many of whom are now founding members of the newly launched Empathy Alliance.
The fresh capital will help Empathy expand its operations, enhance AI functionality, and grow its LifeVault offering—a secure digital tool for estate planning and storing legally binding documents. LifeVault aims to simplify legacy planning for families during emotionally difficult times.
Empathy also introduced the Empathy Alliance, a collaborative network of insurers and partners working to redefine societal standards for bereavement care. The Alliance’s mission is to make compassionate support more widely accessible through innovation and strategic partnerships.
“We’re honoured to support millions of families in their toughest times,” said Empathy CEO Ron Gura. “This milestone reflects a broader cultural shift in how we support those navigating loss. We see it as both a privilege and responsibility to raise the standard of care.”
Tom Bremner of Adams Street Partners added, “Empathy is addressing a critical need with a mission-driven approach. We’re proud to help expand access to this essential platform.”
Currently active in the U.S. and Canada, Empathy has partnered with eight of the top ten U.S. life insurers and more than 1,000 employers, including Fortune 500 companies. With the latest expansion, the platform now supports nearly 50 million individuals—7 million of whom recently gained access to LifeVault via partners such as Aflac, New York Life, and Voya. To date, Empathy has raised $162 million in funding.