Sustainable money app Zero is now opening for investments on CrowdCube as it rolls out its debit card, personal current account, and app tailored for climate-conscious consumers. The startup, co-founded by Richard Theo—a serial entrepreneur behind Wealthify, ActiveQuote, and Fintech Wales—raised its seed funding round in 2023 with backing from notable investors, including the Development Bank of Wales. Now, Zero is launching a crowdfunded seed extension round.
This move follows an early adopter phase lasting two months, during which over 5,000 people signed up for early access. Zero has partnered with several industry leaders, including Mastercard, Transact Payments, Integrated Finance, Marqeta, Onfido, Flagright, and Kani, to bring its product to market.
Zero’s offering includes a 95% recycled plastic debit Mastercard that can be used abroad with no additional ATM or point-of-sale charges. The app features the GreenScore, which helps users track the environmental impact of their spending across their Zero card and other linked accounts via open banking. It also provides personalized recommendations to help customers reduce their carbon footprint.
Richard Theo emphasizes the company’s mission, stating: “Our vision is a world where money is a force for the good of the planet. We’re aiming to fill a much-needed gap between digital banking features and effortless sustainability that simply isn’t available currently.” The startup may also pursue a full UK banking license in the future to expand its range of sustainable financial products.
Early adopters will be granted 400 Community Share Options—equivalent to up to 20% ownership of the business—with the aim of fostering loyalty and encouraging collective action toward sustainable finance.