Japan’s mascot tradition just got a digital upgrade. YURU COIN has officially launched, blending community, culture, and Web3 into one exciting project.
What Is YURU COIN?
YURU COIN is the official token of the Yuru-Chara Grand Prix, Japan’s popular annual mascot competition.
The event has celebrated local mascots since 2011, drawing millions of fans every year.
Now, with blockchain integration, fans can support mascots using tokens, not just votes or clicks.
The token allows users to vote, buy mascot NFTs, and participate in digital mascot experiences.
A Deflationary Token With Real Utility
YURU COIN features a fully deflationary model, which means the token supply will decrease over time.
All tokens were minted at launch, and none will be created again.
Fans use tokens for voting and other activities, slowly reducing the total supply.
This creates a scarcity effect that can support long-term value for holders.
Mascot Culture Meets Digital Innovation
Japan’s mascot culture is more than fun—it drives serious economic value.
Popular mascots like Kumamon have generated over ¥160 billion ($1.1 billion) in merchandise sales.
The broader Yuru-Chara industry has contributed ¥1.45 trillion ($10 billion) to Japan’s economy.
YURU COIN builds on this momentum by creating a blockchain-based way to engage with mascots.
What Is the Yuruverse?
The Yuruverse is a new metaverse platform powered by YURU COIN.
It’s a digital space where fans explore tourism, regional products, and exclusive mascot NFTs.
Users can vote, collect digital assets, and earn token rewards through participation.
It brings together Web3 innovation and regional culture in one interactive space.
YURU COIN: Token Details
Here’s a quick look at YURU COIN’s market data:
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Total supply: 10 million
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Circulating supply: ~7.56 million
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Current price: ~$0.37 per token
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Market cap: ~$2.8 million
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24-hour volume: ~$57,000
The token is built on Solana, offering fast transactions and low fees.
This makes it accessible for fans, collectors, and casual crypto users.
What’s Next: Yuruverse 2025
The next major event is Yuruverse 2025, a hybrid physical and digital mascot competition.
Online voting starts August 1, 2025, through the Yuruverse platform.
The final event happens September 27–28 in Tokyo’s popular Sumida Park.
The Yuru-Chara Grand Prix has attracted 738 million views and 170 million votes in past years.
Now it’s entering a new era with Web3 technology and tokenized engagement.
Why It Matters
YURU COIN proves blockchain isn’t just for finance—it can enhance cultural experiences, too.
It’s fun, functional, and built around one of Japan’s most loved traditions.
Whether you’re a fan, a collector, or new to crypto, YURU COIN offers a fresh way to connect.
Culture meets innovation—one token at a time.