Klarna has announced a new partnership with AI-driven gifting platform Nift, aiming to strengthen customer loyalty by delivering personalized thank-you gifts after purchases. This strategic move lets Klarna reward users with surprise gifts tailored to their interests, creating a more engaging and personal post-purchase experience.
The rewards, curated through Nift’s AI, introduce Klarna shoppers to new products and services from a wide network of brands including Chewy, Fabletics, HelloFresh, NatureMade, Quince, and SiriusXM. These gifts not only enhance the shopping journey for customers but also serve as a customer acquisition tool for participating brands in Nift’s closed ecosystem.
By using Nift’s tech, Klarna addresses the growing demand for meaningful, non-intrusive ways to reach consumers—especially as the return on traditional advertising continues to fall. Rather than bombarding shoppers with ads, this partnership focuses on delighting them with relevant, high-value gifts.
David Sandstrom, CMO of Klarna, explains, “By partnering with Nift, we’re able to thank our customers for making a purchase with surprise, high-value gifts that introduce them to new brands, products and services curated specially for them.â€
This collaboration aligns with Klarna’s broader strategy of enhancing customer satisfaction and loyalty through smarter, tech-powered experiences.