Shift4 Expansion
Shift4, a global leader in payment processing and commerce solutions, has announced a bold move into the Australia and New Zealand (ANZ) region.
The company has agreed to acquire Smartpay, a well-known provider of point-of-sale (POS) and payment solutions in ANZ.
This deal is valued at approximately NZ$296.4 million, which translates to around $180 million in US dollars.
With this Shift4 expansion, the company cements its commitment to growing internationally through acquisitions and innovative technology deployment.
Notably, Smartpay shareholders will receive NZ$1.20 per share, reflecting a 46.5% premium on Smartpay’s 90-day volume weighted average price (VWAP).
Therefore, this premium highlights how seriously Shift4 is investing in solidifying its Shift4 expansion strategy.
Strengthening Presence Across Australia and New Zealand
Smartpay currently serves more than 40,000 merchants across Australia and New Zealand, giving Shift4 an instant and solid customer base.
Because of this acquisition, Shift4 will gain access to Smartpay’s well-established distribution network in both countries.
This will allow the company to introduce its unified commerce and integrated payment technologies to a wider ANZ audience.
Consequently, local businesses can benefit from advanced tools and services tailored for restaurants, stadiums, hotels, and unified commerce merchants.
Shift4 CEO Taylor Lauber explained that this move aligns perfectly with the company’s global growth strategy.
Following the Proven Shift4 Playbook
“This acquisition follows the Shift4 expansion playbook to a tee,” said Lauber confidently during the announcement.
He added that combining Shift4’s powerful payment infrastructure with Smartpay’s regional network creates new opportunities for rapid growth.
Through this synergy, Shift4 plans to launch products like SkyTab POS for restaurants and SkyTab Venue for stadiums and arenas.
Moreover, Shift4 will offer its end-to-end payment solution for hotels and unified commerce merchants, enhancing local competitiveness.
The CEO emphasized that Shift4’s technology will help Smartpay’s merchants boost efficiency, security, and customer experience simultaneously.
Leveraging Global Expansion Experience
Over recent years, the Shift4 expansion strategy has enabled the company to enter major international markets, including Germany, the UK, and Ireland.
Through smart acquisitions and in-house innovation, Shift4 has become a trusted partner for millions of transactions worldwide.
Each year, Shift4 powers billions of secure payments for clients in hospitality, retail, food service, entertainment, and more.
Therefore, the Smartpay acquisition signals another significant step in Shift4’s ambitious journey to become a global commerce leader.
Pending regulatory approval, the deal is expected to close in the fourth quarter of 2025, making it a key milestone next year.
Once completed, Shift4 will integrate Smartpay’s network with its advanced software to deliver unified, modern solutions in the ANZ region.
A Win-Win for Local Businesses and Customers
Local merchants in Australia and New Zealand can look forward to more powerful payment tools and exceptional customer support under the Shift4 expansion plan.
Small businesses, stadiums, hotels, and restaurants will gain access to cutting-edge POS systems and seamless payment processing.
In addition, Shift4 promises robust security features, transparent pricing, and 24/7 support, helping merchants grow without stress.
By combining Smartpay’s local strength with Shift4’s global expertise, the company aims to lead the ANZ payment market confidently.
Therefore, industry experts see this deal as a positive move for businesses looking to upgrade and simplify their payment operations.
Looking Ahead
As the regulatory process moves forward, Shift4 will continue working with Smartpay to ensure a smooth and efficient transition.
Meanwhile, both companies have reassured partners and customers that services will remain uninterrupted during the merger process.
Going forward, the Shift4 expansion into Australia and New Zealand marks a bright future for modern payment solutions in the region.
Stay tuned as Shift4 and Smartpay reshape how merchants across ANZ handle payments, sales, and customer experiences seamlessly.