Hanoi, Vietnam – Southeast Asia Commercial Joint Stock Bank (SeABank) and Visa Inc. have announced a strategic partnership to enhance digital payments, aiming to deliver the best solutions and improve data capacity and expertise. This collaboration marks a significant step in accelerating SeABank’s payment services development strategy.
The partnership will focus on five main pillars: enhancing customer experience on digital platforms, improving card products and services, optimizing the card service ecosystem, enhancing marketing and communication efforts, and strengthening risk and fraud management in card issuance and payments.
Stephen Karpin, President of Visa Asia-Pacific Region, commented at the signing ceremony: “We are honored to cooperate with SeABank in enhancing Vietnam’s digital payment ecosystem. Partnerships like these are crucial in our journey to support banks in improving customer experience and strengthening risk management. Visa is committed to helping SeABank achieve its long-term goals and further successes.”
Madame Nguyen Thi Nga, Permanent Vice Chairman of SeABank’s Board of Directors, added: “As part of our Digital Convergence strategy, SeABank prioritizes digitalizing products, services, and operations. Our partnership with Visa has already led to significant improvements in card services, leaving a lasting impression on our customers. This expanded cooperation will further enhance our operational efficiency and safety, as well as customer experience on digital platforms.”
With Visa’s support, SeABank has revolutionized its card services, launching various new card lines such as Signature, SeATravel, SeALady, SeAEasy, SeAGolf, and BRG Elite, each tailored to different customer segments. The bank’s total card transaction revenue has seen an average annual growth rate of approximately 125%. SeABank has also received numerous prestigious awards from Visa and other organizations for its card products and services.
As Vietnam rapidly transitions from cash to digital payments, this partnership is expected to help SeABank seize new opportunities and contribute to the nation’s digital transformation.