Vijya Fintech Raises ₹12 Crore Seed Funding to Build India’s First AI-Driven Multi-Asset Marketplace

October 30, 2025 • FinTech News
Vijya Fintech Raises ₹12 Crore Seed Funding to Build India’s First AI-Driven Multi-Asset Marketplace

Vijya Fintech, parent of MIDASX, has raised ₹12 crore in seed funding to build India’s first open-architecture, AI-driven B2B2C multi-asset marketplace, empowering financial intermediaries and investors through advanced, intelligent, and inclusive technology.

In a bold step toward reshaping India’s wealth-tech landscape, Vijya Fintech, the parent company of MIDASX, has announced the closure of its ₹12 crore seed funding round, aimed at building what it calls India’s first open-architecture, AI-driven B2B2C multi-asset marketplace.

This latest round brings the company’s total funding to ₹27 crore, raised from family offices and ultra-high-net-worth individuals (UHNIs) — a testament to the growing investor confidence in Vijya Fintech’s mission to empower financial intermediaries through advanced technology.

Building a Future-Ready Wealth Ecosystem

Founded by Rajesh Soni, Aakash Bansal, and Paresh Paladiya, Vijya Fintech is developing MIDASX, a next-generation platform designed to help financial distributors and advisors stay competitive in a digital-first era.

MIDASX currently serves over 1,500 distributors and 5 lakh+ investors across India. The platform aims to bring all asset classes — from mutual funds to corporate FDs and unlisted equities — under one intelligent, AI-driven marketplace.

“Our mission has always been to empower financial intermediaries with next-gen, AI-driven, open-architecture technology that allows them to remain independent, compete, and win in a digital-first world,” said Aakash Bansal, Co-founder & CEO of MIDASX.

Strengthening Leadership with AI Expertise

To further enhance its innovation edge, Vijya Fintech has appointed Anil Gupta as Co-Founder & Chief Investment Strategist (AI Lead).
With over 18 years of experience in quantitative investment strategies and AI-led analytics, Gupta will spearhead AI innovation and investment strategy initiatives at MIDASX.

“I’m thrilled to join MIDASX at this transformative stage,” said Gupta.
“With next-generation AI tools, we aim to revolutionize how product manufacturers, financial intermediaries, and investors connect on a unified platform. MIDASX is poised to set a new benchmark in intelligent, inclusive, and scalable wealth management.”

Expanding Capabilities and Ecosystem

The newly raised funds will be used to enhance technology, expand operations, and accelerate marketplace rollout across India. The company’s vision is to create a one-stop destination for every major investment avenue.

The MIDASX platform will soon include:

  • Stock baskets and research calls
  • Corporate fixed deposits, mutual fund model portfolios, and bonds
  • Market-linked debentures (MLDs) and unlisted equities
  • Loan against mutual funds (LAMF) and LAS products

In its next phase, Vijya Fintech plans to expand into insurance, PMS, AIF, international equities, commodities, estate, and tax planning — building a comprehensive multi-asset ecosystem for advisors and investors alike.

Integrating Advanced AI for Smarter Investing

In a strategic move to bolster its tech capabilities, Vijya Fintech has acquired an AI startup to integrate advanced tools like:

These AI features are expected to enhance decision-making, improve portfolio management efficiency, and provide data-backed insights for distributors and investors.

Strategic Advisory and Vision Ahead

Arete Securities acted as the exclusive financial advisor for the transaction, offering comprehensive strategic and fundraising support.

With this funding, Vijya Fintech is positioning itself at the intersection of finance, technology, and innovation. Its AI-first approach and open-architecture philosophy aim to democratize wealth management — creating a more connected, intelligent, and inclusive financial ecosystem.

As the wealth-tech sector continues to evolve, MIDASX is set to play a defining role in how financial products are distributed, managed, and experienced in the digital age.

Key Highlights:

  • Funding Amount: ₹12 crore (Seed Round)
  • Total Funding Raised: ₹27 crore
  • Investors: Family offices & UHNIs
  • Founded By: Rajesh Soni, Aakash Bansal & Paresh Paladiya
  • New Co-Founder (AI Lead): Anil Gupta
  • Users Onboarded: 1,500+ distributors, 5 lakh+ investors
  • Core Offering: AI-driven, open-architecture, multi-asset marketplace
  • Planned Expansion: Insurance, PMS, AIF, international equities, commodities, estate & tax planning
  • Advisor: Arete Securities