yetipay Raises £3.5M to Expand Its UK Payments Platform and Challenge Industry Giants

A New Milestone for yetipay in Fintech Funding

In a significant move for the UK fintech space, yetipay, a London-based payments startup, has raised £3.5 million in combined debt and equity financing to accelerate the growth of its all-in-one payments platform.

The funding will support yetipay’s plans to roll out new tools for its growing list of clients in the hospitality and retail sectors, including popular names like Brewdog, Pho, Grasso Soho, Kütchenhaus, and Zenith.

This latest capital infusion brings the startup’s total funding to £6.6 million and reflects increasing investor confidence in nimble, product-focused fintech disruptors.

Strategic Funding: Backed by re:cap and Industry Veterans

The funding round is split between two key sources:

1. £1.75 Million Debt Facility from re:cap

yetipay is the first UK company to secure financing from Berlin-based fintech re:cap, known for its innovative Capital Operating System (Capital OS).

The funding is part of re:cap’s recently launched €125 million credit facility, backed by HSBC Innovation Banking and Avellinia Capital. This strategic move highlights a broader trend of alternative funding models gaining momentum in Europe’s fintech and SaaS ecosystems.

2. £1.7 Million in Equity from Super Angels

The equity round includes funding from several high-profile angel investors, including:

• Paul Statham (Condeco, Thoma Bravo)

• Mark Blandford (Blandford Family Office)

• Ben Whitaker (Masabi)

• Lloyd Amsdon (Watchfinder)

• Christian Riener (PCP Capital)

• Simon Squibb (HelpBnk)

These backers bring not only capital but also decades of deep payments and startup expertise, positioning yetipay for long-term success.

Rapid Growth: From Startup to Serious Challenger

Founded in 2017 by Oliver Pugh, yetipay has experienced explosive growth in the past year. The company now reports:

• 7x revenue increase year-over-year

• £4.7 million in Annual Recurring Revenue (ARR)

• Nearly £450 million in transactions processed annually

Operating with a lean team of 26 employees, the company is headquartered in David Bowie’s former Soho studio—a fitting symbol for a startup challenging the industry’s status quo.

David vs Goliath: A Lean Model Taking on Industry Giants

In a space dominated by large, high-overhead players, yetipay’s lean structure and product-led approach give it a competitive edge.

“We are in a David vs Goliath battle with our larger competitors, where their massive OPEX commitments present a significant opportunity for our nimble, innovative, and customer-centric approach,” said Oliver Pugh, Founder of yetipay.

The startup has prioritized sustainable funding strategies, including non-dilutive capital from re:cap and partnerships that add strategic value, not just capital.

“We’ve stayed lean, raised capital in a sustainable non-dilutive way, and delivered products that offer real benefits – and there’s more to come in 2025,” Pugh added.

re:cap’s UK Debut: Why yetipay Was First

For re:cap, choosing yetipay as its first UK client is no coincidence.

“Their ability to generate significant traction with a lean, focused team – while delivering a very sticky product to a clearly defined market – makes them an exceptional partner,” said Christian Luecke, Chief Commercial Officer at re:cap.

The collaboration underlines the growing demand for flexible fintech financing, particularly in the SaaS and recurring revenue space.

Innovating Payments for the Modern Retailer

yetipay’s all-in-one platform simplifies how businesses accept, process, and manage payments. It provides fast, low-cost terminals and smart features designed to save businesses time, improve cash flow, and enhance the customer experience.

The company’s tools are designed to be:

• Intuitive for staff

• Quick for customers

• Flexible for business growth

yetipay continues to evolve its suite of services, with new product features expected to roll out in late 2025.

Expansion Ahead: Eyes on the Global Market

Currently active in the UK, Italy, and Spain, yetipay is preparing to expand into the US, Australia, and New Zealand in the next phase of its growth journey.

Its mission is simple yet powerful:

“Make the mundane magical” — turning everyday payments into seamless, standout moments for businesses and their customers.

Final Thoughts: A Fintech to Watch

yetipay’s latest funding round is more than a financial milestone—it’s a strategic move in an increasingly competitive landscape. Backed by smart money and alternative capital, the company is redefining what a modern payments provider can look like.

For fintech watchers and retail innovators alike, yetipay is one startup you’ll want to keep on your radar in 2025.

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