Partnership Overview
Vibe has teamed up with BR-DGE to enhance Mexico’s travel payments ecosystem. As a result, this integration allows Vibe to offer improved payment connectivity and options to its travel merchants and their customers. Notably, BR-DGE, a trusted and vendor-agnostic payment orchestrator, has emerged as a leading choice for high-volume travel sector merchants thanks to its modular solutions.
Enhanced Payment Capabilities
Through this partnership, Vibe’s merchants will benefit from BR-DGE’s Digital Central Infrastructure, which is part of the ACI Enterprise Payments Platform. Specifically, this platform, built on the ISO 20022 standard, includes features such as Request to Pay and Alias management. Consequently, the integration promises enhanced global payments connectivity, increased platform resilience, and faster time-to-market. Moreover, the first OTA merchant is set to go live with the combined solution in the coming months.
Meeting Market Demands
The timing is particularly advantageous as global travel rebounds sharply post-pandemic. According to the World Travel & Tourism Council, 2024 is anticipated to set new records, with the travel sector contributing $11.1 trillion to the global economy. By 2034, this contribution is expected to soar to $16 trillion, representing 11.4% of the global economy. Additionally, Mastercard research highlights that despite ongoing economic pressures, the travel industry is flourishing, with nine of the last ten record-setting spending days occurring in 2024.
Addressing Industry Challenges
In the rapidly evolving travel industry, companies like Vibe must manage diverse booking processes and systems from OTAs, airlines, and hotel operators. Therefore, Vibe’s flexible booking solution requires robust technology to handle new payment methods, dynamic pricing, and high transaction volumes. Recent outages in legacy payment systems have further underscored the need for reliable technology.
Benefits of BR-DGE’s Technology
BR-DGE’s payment orchestration technology addresses these challenges effectively. With access to over 300 payment methods and solutions, Vibe’s customers can benefit from intelligent routing and failover capabilities. As a result, this ensures optimal transaction routing, system redundancy, and improved authorization rates through local market acquiring.
Quotes from Leadership
Tom Voaden, Head of Partnerships at BR-DGE, comments: “Given the surge in travel demand, platforms are processing millions of transactions from various touchpoints. BR-DGE’s technology effectively addresses the need for comprehensive payment orchestration amidst cross-border transactions, FX, and dynamic pricing. Our solutions simplify integrations, enhance interoperability, and create new growth opportunities.”
In addition, Danny Girling, Business Development and Head of Partnerships at Vibe, adds: “We’re excited about this partnership with BR-DGE. It not only enhances our ability to offer more flexibility and reliability in transaction handling but also extends our current offerings. Consequently, this collaboration equips our clients with top-tier tools to thrive in a fast-paced industry.”
BR-DGE’s Growth and Expansion
Following a record-breaking 600% revenue growth in 2023, BR-DGE continues to expand throughout 2024. The company is increasing its presence in the Asia-Pacific region and forming new partnerships with Trustly, Kount, PayPal, and Discover Global Network. Furthermore, BR-DGE’s new white-label payment orchestration solution provides clients with a wide range of services, combining their offerings with BR-DGE’s modular payment connectivity, routing, tokenization, and data reporting capabilities.