Revolut Partners with Audi as Title Sponsor for 2026 Formula 1 Entry

Revolut Accelerates into Formula 1 with Strategic Sponsorship

FinTech giant Revolut has announced a landmark partnership with Audi, becoming the title sponsor of the future Audi F1 Team. This Revolut partnership represents the digital bank’s first foray into Formula 1, bringing fintech innovation directly to the pinnacle of motorsport. The agreement aims to blend advanced digital solutions with cutting-edge racing technology, offering fans new ways to engage with the sport.

This deal will see Revolut Business integrated into the team’s operations, streamlining financial processes while supporting seamless retail payments during race weekends. In addition, exclusive fan experiences will be crafted around major events, showcasing Revolut’s ambition to connect its growing customer base with Formula 1 excitement.

A New Era for Audi in Formula 1

Audi is preparing for a full takeover of Sauber Motorsport ahead of its official debut in the 2026 Formula 1 season. The move coincides with the sport’s next regulatory era, which prioritizes electric power units and sustainable fuels. This shift makes Audi’s entry a timely and strategic move to showcase its expertise in innovation and engineering excellence.

Operations will remain based in Hinwil, Switzerland, maintaining continuity with Sauber’s existing structure. However, a new Technology Centre at Bicester Motion in Oxfordshire will support UK-based engineering teams. These combined facilities aim to transform Sauber into a fully-fledged factory team under the Audi banner.

The Revolut partnership ensures that Audi’s future F1 effort benefits from advanced digital solutions, reinforcing the team’s modern, data-driven approach to racing.

Shared Vision of Innovation and Ambition

Jonathan Wheatley, Team Principal of the future Audi F1 Team, described the collaboration as a perfect match between two ambitious, innovation-led brands. According to Wheatley, this Revolut partnership goes beyond a simple sponsorship, representing a strategic alliance designed to challenge long-standing motorsport conventions.

From 2026, Revolut’s digital-first solutions will power core areas of Audi’s financial operations, improving efficiency and agility. Additionally, the partnership will redefine how fans interact with the team, offering seamless digital experiences at every race event.

Revolut CEO Nik Storonsky emphasized that the deal aligns with the company’s mission to challenge the status quo in finance. As Revolut approaches 100 million customers, Formula 1 presents a global platform to showcase its services. This sponsorship is expected to introduce fans to Revolut’s innovative financial products while expanding its global footprint.

A Strategic Move for Both Brands

This partnership signals a major shift for both Audi and Revolut as they position themselves for long-term growth in their respective sectors. Audi views Formula 1 as a platform for technological development, brand positioning, and exposure to new audiences worldwide. Similarly, Revolut sees the partnership as a unique opportunity to connect financial technology with one of the most popular global sports.

Gernot Döllner, CEO of AUDI AG and Chairman of Sauber Motorsport AG, highlighted the shared ambitions driving this collaboration. Formula 1 provides a highly competitive environment for both companies to showcase innovation, efficiency, and sustainability on a global stage. By teaming up, Audi and Revolut aim to reach new audiences while reinforcing their commitment to continuous improvement.

Shaping the Future of Motorsport and FinTech

The Revolut partnership brings a fresh perspective to Formula 1, combining high-performance racing with cutting-edge financial solutions. This collaboration is expected to set new standards in how teams manage their operations, interact with fans, and leverage digital tools.

With Formula 1 entering an era defined by sustainability and technological evolution, partnerships like this could redefine sponsorship dynamics in motorsport. Revolut’s presence in the paddock signals fintech’s growing influence beyond traditional banking, opening doors for deeper integration between finance and global sports platforms.

The Audi F1 Team will compete with power units developed in Neuburg, Germany, showcasing the manufacturer’s engineering prowess. Meanwhile, Revolut will play a critical role in providing advanced financial support to ensure operational efficiency and better fan experiences worldwide.

A Bold Step Towards 2026 and Beyond

This collaboration represents more than a branding exercise; it marks a long-term vision for transforming motorsport operations through financial technology. The Revolut partnership will drive seamless financial integration, enhance team management, and offer global fans unique ways to connect with Formula 1.

As Audi prepares for its debut season, expectations are high for this alliance to deliver both on and off the track. With Formula 1 evolving rapidly, Revolut and Audi are determined to set new benchmarks for performance, innovation, and fan engagement.

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