Stripe and Ebanx Unlock Brazilian Market with Pix Integration

August 12, 2025 • FinTech News
Stripe and Ebanx Unlock Brazilian Market with Pix Integration

Global Access to Brazil’s Dominant Payment Method

Stripe has teamed up with Latin American payments leader Ebanx to enable Pix instant payments for international businesses selling in Brazil. This partnership allows Stripe merchants worldwide to:
✅ Accept payments in Brazilian Reais (BRL) via Pix
✅ Receive settlements in their local currency
✅ Tap into Brazil’s 140+ million Pix users

Solving Local Payment Challenges

The integration targets critical barriers for global merchants:

  • Credit card gaps: 60 million Brazilians lack credit cards but use Pix

  • Consumer preferences: 93% of Brazilian adults actively choose Pix

  • Market dominance: Pix will surpass credit cards for online purchases by 2025

Leadership Perspectives

Krishnan Rajagopalan (Stripe’s Global Partnerships Head):
“Accepting local payment methods is now as vital as the products themselves. This partnership opens Brazil’s massive market to our global merchants.”

João Del Valle (Ebanx CEO):
“Pix isn’t just popular—it’s essential infrastructure. Businesses ignoring Pix miss most Brazilian customers.”

How Pix Drives Conversions

For Brazilian shoppers, Pix offers:

  • Instant transactions (10-second settlements)

  • Zero fees for consumers

  • Bank-agnostic access via mobile or desktop

For merchants, benefits include:

  • Higher approval rates vs. cards

  • Lower processing costs

  • Reduced cart abandonment

Strategic Expansion for Stripe

This move aligns with Stripe’s core strategy:

  1. Localize payments: Support region-specific methods

  2. Reduce friction: Eliminate currency conversion hassles

  3. Capture growth: Brazil’s e-commerce market will hit $185B by 2027

Implementation Made Simple

Merchants using Stripe can:

  1. Activate Pix in their dashboard

  2. Display Pix QR codes/checkout options

  3. Receive BRL→local currency settlements automatically

Broader Implications

The collaboration signals:
🔹 Accelerating globalization of instant payment systems
🔹 Latin America’s rising importance in global e-commerce
🔹 Stripe’s commitment to emerging-market expansion

Key stat: Pix processed 8.7B transactions in 2023—more than Brazil’s credit/debit cards combined.

Why This Changes the Game

For international businesses, this integration:

  • Democratizes access to Brazil’s consumer base

  • Future-proofs operations against payment shifts

  • Creates competitive advantage through local relevance

As instant payment systems go global, Stripe and Ebanx provide the blueprint for frictionless cross-border commerce.