Robinhood Experiments With Home Cash Delivery Via Gopuff in New York City

Robinhood is testing a new feature aimed at users who still prefer physical cash—despite the rapid shift toward digital payments. The brokerage platform has launched a pilot program in New York City that enables customers to have cash delivered straight to their doorsteps.

The company has teamed up with Gopuff, the quick-commerce delivery service, to execute these drop-offs. According to details shared by the firms, the money arrives in tamper-sealed bags, with delivery times expected to mirror Gopuff’s standard 30-minute average window.

While the service is currently limited to New York City, Robinhood plans to expand the offering next year to additional metros, including San Francisco, Philadelphia, and Washington, D.C.

The move comes at an interesting moment in the payments landscape. Although digital wallets and online banking dominate industry narratives, a large segment of U.S. consumers—particularly older adults—still maintain a reliance on cash. Surveys indicate that 71% of Americans aged 50 and above always keep cash accessible.

Federal Reserve Bank of Richmond data also shows that cash usage has remained stable for several years. Since 2021, consumers have averaged about seven cash transactions per month, representing roughly 14% of all payment activity.

While security and operational risks remain central concerns in cash logistics, Robinhood says early user feedback on the pilot has been largely positive.

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