Backbase Partners with MyState Bank to Fuel Business Expansion

Backbase is collaborating with MyState Bank to enhance their digital banking capabilities, aiming to support the bank’s business growth and deliver an improved customer experience. The partnership focuses on integrating advanced engagement banking solutions to drive innovation and efficiency.

MyState Partners with Backbase to Enhance Digital Banking
Partnership Overview

MyState bank has partnered with Backbase to modernize its digital banking offerings. Consequently, the goal is to simplify money management and provide a more user-friendly and secure platform for customers.

Advanced Technology Integration

Backbase’s proven Engagement Banking Suite and robust delivery methodology are central to the upgrade. Furthermore, the flexible and modular platform seamlessly integrates with MyState’s existing technologies, thus enhancing their digital capabilities.

Leadership Insights

Brett Morgan, Managing Director and CEO of MyState Bank, noted, “We have invested in top-tier technology to provide the best digital and customer experience.” Moreover, he highlighted the positive customer feedback on the new app and digital experience.

Enhanced Digital Capabilities

The Backbase platform now supports MyState’s digital banking features, including advanced personal finance management (PFM), payments (such as Pay ID and digital wallets), integrated threat/fraud protection, and sophisticated limits/notifications across all channels. As a result, these enhancements improve overall service quality and functionality.

Backbase’s Role in Growth

Iman Ghodosi, Managing Director – Australia and New Zealand at Backbase bank, expressed enthusiasm about supporting MyState’s growth. He noted that the platform enables MyState to meet evolving customer needs and expand its presence in Tasmania and on the east coast of Australia. Thus, it positions MyState as a significant player in the region.

Successful Implementation

Anand Venkatachalam, Director for Customer Success at Backbase, praised the successful implementation, which included over 250 production releases leading up to the launch. He emphasized the collaborative and success-driven approach of the partnership and anticipated continued innovation and success. Consequently, Backbase and MyState are set to thrive in their future endeavors.

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