Holo Raises $22m to Transform Home-Buying in UAE and KSA

Holo, a UAE-based fintech platform revolutionizing home ownership, has secured $22 million in Series A funding. This investment will accelerate the company’s regional expansion across the Middle East. The funding round was led by Saudi Arabia’s Impact46 alongside Mubadala Investment Company. Several other investors participated, including Rua Growth Fund, anb seed, MoreThan Capital, Salica Oryx Fund, and Dubai Future District Fund.

Simplifying the Home Ownership Process

Founded to simplify property purchasing, Holo connects buyers with banks and lenders through an innovative digital platform. The company offers personalized mortgage solutions powered by over 500 financial products. This approach brings unprecedented transparency to a traditionally complex and confusing process. Consequently, users gain greater control over their financing journey from start to finish.

Strategic Expansion Plans

The new capital will strengthen Holo’s product capabilities significantly. Additionally, it will support service expansion across both the UAE and Saudi Arabia markets. The company also plans to accelerate hiring of regional talent to support this growth. By investing in both technology and human capital, Holo aims to create a streamlined home ownership experience for buyers throughout the region.

Investor Confidence and Market Alignment

Basmah AlSinaidi, Managing Partner at Impact46, highlighted Holo’s response to growing consumer demand for clarity in real estate financing. She noted that the company’s expansion into Saudi Arabia aligns perfectly with evolving expectations for seamless, technology-driven ownership experiences. Furthermore, this move supports broader digital transformation initiatives across the region’s real estate sector.

Economic Impact and Sector Development

Mubadala’s Executive Director Ali Al Mheiri expressed strong confidence in both Holo’s leadership and the UAE property market’s resilience. He emphasized that fintech innovation in real estate is becoming crucial for economic diversification. Moreover, these technological advancements create substantial value across regional economies by making property ownership more accessible and efficient.

Regional Market Context and Opportunities

The Middle East’s real estate market presents significant opportunities for digital transformation. Many potential home buyers face challenges with traditional financing processes. Holo’s platform addresses these pain points by simplifying mortgage applications and approval procedures. This approach is particularly valuable in markets where property ownership represents a key wealth-building strategy for families.

Future Vision and Industry Positioning

With this Series A funding complete, Holo positions itself as a leading fintech in Middle East real estate. The company helps redefine property ownership through technology and innovation. Looking ahead, Holo aims to expand its service offerings and geographic reach. Ultimately, the company strives to make home ownership more accessible and transparent throughout the region.