Juspay Opens New Office in Dubai to Strengthen Middle East Payments Presence

Juspay, a leading global payments infrastructure provider, has officially opened its regional headquarters in Dubai International Financial Centre (DIFC), marking its formal expansion into the Middle East. The move reflects the company’s ongoing strategy to deepen its international footprint and better serve enterprise merchants, banks and financial institutions in the Gulf Cooperation Council (GCC) and surrounding markets.

As digital commerce accelerates across sectors such as e-commerce, travel, hospitality and financial services, businesses in the region face growing complexity in handling multiple currencies, evolving compliance requirements and a fragmented local payments landscape. Juspay’s payments orchestration platform — which provides unified payment infrastructure including authorisation, reconciliation, tokenisation and fraud management — aims to help organisations optimise authorisation rates, lower operating costs and scale with institutional-grade reliability across GCC and global markets.

Establishing a physical presence in DIFC, a premier global financial hub known for its robust regulatory environment and access to top talent, underscores Juspay’s long-term commitment to the Middle East. The new office will support closer engagement with ecosystem partners, including banks, acquirers and networks, and will facilitate the delivery of scalable and compliant payment solutions tailored for enterprise customers.

Key Highlights

• New office opened: Juspay has launched its Middle East headquarters in Dubai International Financial Centre (DIFC) as part of regional expansion.
• Strategic push into GCC: The move strengthens Juspay’s presence across the Middle East, Africa and South Asia tech ecosystem.
• Target markets: Focus on e-commerce, airlines, hospitality, financial services and high-growth enterprise segments.
• Unified payments infrastructure: Juspay’s platform offers payment orchestration, tokenisation, authentication, reconciliation and fraud solutions.
• Regional partnerships: The Dubai office will deepen engagement with banks, acquirers, payment networks and merchants across the Gulf.

Why the Dubai Office Matters

Expansion into Middle East Digital Economy

Dubai — particularly the Dubai International Financial Centre (DIFC) — has emerged as a leading global fintech and financial services hub, attracting talent, capital and technology innovation. Juspay’s decision to base its Middle East headquarters in DIFC reflects the city’s strategic importance and its role in facilitating cross-border financial infrastructure growth.

By establishing a physical presence, Juspay can engage more directly with regional stakeholders, adapt its products to local market nuances and navigate regulatory requirements more effectively. This is crucial in a region where payments regulations vary across jurisdictions like the UAE, Saudi Arabia, Qatar, Bahrain and Kuwait.

Payments Infrastructure in the GCC: A Growth Frontier

The GCC and broader Middle East continue to experience robust growth in digital commerce, driven by rapid smartphone adoption, rising consumer demand for online shopping and supportive government initiatives for fintech innovation. However, the region’s diverse payment rails, multiple currencies and varying regulatory regimes pose challenges for global enterprises expanding there.

Juspay’s platform — designed to unify and streamline payment flows across multiple channels and providers — is well-positioned to address these complexities. By offering an institutional-grade payment orchestration stack, Juspay enables enterprises to manage authorisations, reduce declines, handle tokenisation and improve reconciliation in a seamless, scalable manner.

What Juspay Brings to the Region

Unified Payment Orchestration

At its core, Juspay provides a centralised payment orchestration layer that helps enterprise merchants, banks and payment service providers manage multiple payment methods, acquirers and local requirements from a single interface. This reduces operational complexity and helps businesses optimise both authorisation success and cost efficiencies.

Comprehensive Capabilities

The company’s suite of solutions includes:

• Authorisation optimisation
• Tokenisation and network token support
• Authentication and 3D Secure flows
• Reconciliation and reporting
• Fraud detection and risk management
  These capabilities are vital in regions like the GCC where diverse local payment methods coexist and regulatory compliance remains paramount.

Voices from Juspay and DIFC

Sheetal Lalwani, Co-founder & COO of Juspay, commented on the expansion:

“Juspay has been building foundational payments infrastructure for large-scale, mission-critical commerce globally for over a decade. We are excited to bring these learnings to the Middle East and partner with merchants, banks, networks and the broader ecosystem to build secure, scalable payments infrastructure that supports the region’s rapidly evolving digital economy.”

From the local ecosystem perspective, Salmaan Jaffery, Chief Business Development Officer at DIFC Authority, said:

“We are pleased to welcome Juspay to the Middle East, Africa and South Asia’s most significant fintech and financial services ecosystem. As a global leader in payment infrastructure, Juspay’s presence strengthens our growing digital economy, reinforces DIFC’s role as a catalyst for financial innovation and cements Dubai’s position as a top four global fintech hub.”

Strategic Implications for the Region

Supporting Enterprise Digitalisation

Juspay’s entry into Dubai enables more tailored support for enterprise digitalisation across sectors like travel, hospitality, e-commerce and fintech — where seamless payments are a core customer experience and business performance driver.

Talent and Innovation

With access to high-quality talent and regulatory clarity within DIFC, Juspay is well-positioned to foster innovation and build specialised solutions for local and global clients.

Regional Partnerships

The office will also serve as a base for collaborative engagements with local banks, payment networks, acquirers and technology partners — laying the groundwork for deeper integration and joint innovation initiatives.

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