Crypto ETFs Set to Flood US Market as SEC Streamlines Rules

The Crypto ETFs US market is about to see a wave of new launches after the U.S. Securities and Exchange Commission (SEC) introduced simplified approval rules. Asset managers are preparing to roll out exchange-traded funds tied to cryptocurrencies beyond bitcoin and ethereum, such as solana, XRP, and even dogecoin. With reduced review times and fewer hurdles, investors can expect new products as early as October.

Why the New Rules Matter

Until now, each ETF application faced lengthy reviews that could stretch to 270 days. However, under the SEC’s new framework, products that meet clear standards can launch within 75 days or less. This change makes it easier and faster for firms to bring crypto-focused investment products to market.

As a result, industry experts believe the fourth quarter of 2025 could be the busiest period yet for ETF issuers in the crypto space. Jonathan Groth, a partner at DGIM Law, said, “We’re heading into a boom time for crypto ETF issuers.”

Industry Rush to File Applications

Since July, when the SEC first proposed the new listing standards, asset managers have scrambled to update their filings. According to Steven McClurg, founder of Canary Capital Group, there are already around a dozen applications, with more expected soon. “We’re all getting ready for a wave of launches,” he said.

Bitwise President Teddy Fusaro added that many filings are already close to approval. “These are the rules we had been anticipating,” he noted.

Early Movers in the Market

Grayscale Investments has already taken advantage of the new rules. Within 48 hours of the SEC’s decision, the firm converted a private fund into the Grayscale CoinDesk Crypto 5 ETF. This new ETF holds bitcoin, ethereum, XRP, solana, and cardano.

Grayscale CEO Peter Mintzberg said the approval reflected the company’s push for “public market access, regulatory clarity, and product innovation.”

Criteria for Approval

To qualify for the streamlined process, an ETF must meet one of three conditions:

• The coin it tracks must already trade on a regulated market or have futures contracts overseen by the U.S. Commodity Futures Trading Commission (CFTC) for at least six months.

• Another ETF tied to the same coin must exist and hold at least 40% of its assets directly in the cryptocurrency.

• The product must meet other SEC guidelines under the updated framework.

While this creates clear paths forward, not all filings will qualify immediately. Kyle DaCruz, director of digital assets at VanEck, explained that firms must carefully review their filings with legal teams before proceeding.

Market Impact and Outlook

 Analysts believe that ETFs tied to solana and XRP will likely be the first under the new framework. Broader availability of these products could help drive more mainstream adoption of digital assets by offering investors regulated and accessible ways to gain exposure.

As global demand for crypto continues to rise, the SEC’s updated approach may help the U.S. strengthen its role as a hub for financial innovation.

Conclusion

With faster approvals, lower barriers, and growing investor appetite, crypto ETFs are set to reshape the U.S. financial landscape. The new framework not only shortens timelines but also encourages innovation, paving the way for a wider range of investment products. The coming months may mark a turning point as more crypto assets become available to investors through regulated ETFs.

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