Zeta and HDFC Bank Team Up to Boost UPI Credit Line Services

Strategic Partnership Announcement

Zeta, a leader in next-gen banking technology, has announced a strategic partnership with HDFC Bank to advance its Credit Line on UPI (CLOU) services. This collaboration will leverage Zeta’s Digital Credit as a Service (DCaaS) solution, enabling HDFC Bank to launch innovative credit products within NPCI’s CLOU scheme.

HDFC Bank’s Vision

Rajanish Prabhu, Senior Executive Vice President of HDFC Bank, said, “HDFC Bank values FinTech partnerships that combine our strengths. Our collaboration with Zeta, which includes developing PayZapp, the bank’s rapidly growing payment app, exemplifies this. We are thrilled to introduce the Credit Line on UPI (CLOU) with Zeta, providing our customers with a seamless and affordable credit experience integrated with UPI transactions.”

NPCI’s Credit Line on UPI Scheme

NPCI’s Credit Line on UPI scheme, launched late last year, directly connects pre-approved credit lines to the UPI user base. Consequently, this initiative expands credit access for individuals and businesses. Moreover, it enables banks to reach a broader audience through the UPI ecosystem.

Zeta’s Cutting-Edge Solution

Ramki Gaddipati, CEO APAC, Global CTO, and Co-Founder of Zeta, said, “We’re honored by HDFC Bank’s trust in this project. Our CLoU solution effectively leverages its capabilities throughout the credit distribution lifecycle, including underwriting, origination, usage, repayments, and collections.”

Unlike existing methods, Zeta’s solution is purpose-built as a UPI-first, mobile-first, and cloud-native credit ecosystem. Consequently, it provides a more advanced and integrated approach.

Rapid Deployment and Innovative Offerings

Zeta’s DCaaS is a fully managed, ready-to-deploy solution with integrated tools for credit management and analytics. It enables banks to launch new products in under six months, offering a range of innovative credit solutions for retail and SME lending.

Support and Services

Through this partnership, Zeta will provide HDFC Bank with a cutting-edge technology stack and various managed services to support the rollout of next-gen credit solutions.