Mine Raises $14 Million to Launch AI Money Agent for Gen Z Financial Wellness

Mine, a New York-based personal finance company formerly known as Fizz, has announced a $14 million Series A funding round to support the launch of its AI-powered money agent targeting Generation Z financial behaviour and wellbeing. The fundraising — led by 359 Capital and backed by Kleiner Perkins, FJ Labs, Y Combinator, and U.S. News & World Report — marks a critical inflection point as the startup shifts from a credit-building tool to a comprehensive, AI-enhanced financial platform for young adults.

The platform’s flagship innovation — MoneyGPT — is positioned as a personal finance AI agent that learns users’ spending habits, understands financial goals, and delivers real-time, personalised guidance. Through this initiative, Mine aims to help Gen Z users overcome financial stress, make smarter money choices, and build long-term financial confidence.

Series A Funding and Strategic Growth

The recent funding round brought in $14 million, with participation from several major venture investors. The capital will be used to scale Mine’s platform, accelerate the development of MoneyGPT, expand product features, and grow its user base. With this raise, Mine’s total funding now stands at approximately $28 million.

359 Capital led the investment, joined by Kleiner Perkins — a well-known Silicon Valley firm with deep fintech and consumer tech experience — as well as early backers like Y Combinator, FJ Labs, and U.S. News & World Report. The backing signals strong investor confidence in Mine’s mission and its potential to redefine personal finance for a younger generation.

Evolving From Credit-Building to Financial Wellness

Mine began its journey under the name Fizz, primarily offering a credit-building debit card aimed at helping young users establish and improve their credit profiles. Traditionally, new adult consumers have struggled to access credit and build credit scores, so Mine’s early product filled a crucial need.

However, recognizing broader gaps in financial literacy, confidence and management tools — especially among Gen Z consumers facing variable income, student loan burdens, and rising living costs — Mine has repositioned itself as a holistic financial wellness platform. The rebrand from Fizz to Mine reflects this transition to broader support, underpinned by personalised insights and advice beyond credit alone.

Introducing MoneyGPT: Gen Z-Focused AI Finance Agent

At the heart of Mine’s reimagined platform is MoneyGPT — an AI-driven personal finance agent built on Mine’s proprietary data models. Unlike generic financial apps or mass-market AI tools, MoneyGPT is designed to learn from each user’s actual financial behaviour and context, enabling deeply personalised advice and planning support.

What MoneyGPT Does

MoneyGPT offers features such as:

• Custom financial guidance — tailored advice on spending, saving, credit building, debt repayment and goal setting, based on users’ real account data.
• Adaptive recommendations — proactive suggestions based on cash flow, upcoming expenses and longer-term plans.
• Insights on financial behaviour — from budgeting patterns to credit utilisation, helping users understand why they do what they do with money.

For example, MoneyGPT can help a user determine how to balance paying off student loans with saving for a planned holiday, or flag opportunities to build credit more efficiently without incurring undue risk.

According to Mine’s leadership, the agent is meant to remove “mystery” from finances and present clear, achievable steps rather than generic or one-size-fits-all tips.

Understanding Gen Z Financial Needs

Generation Z — generally defined as those born between the late 1990s and early 2010s — is entering adulthood during a period of economic uncertainty marked by inflationary pressures, student loan burdens and rapidly changing labour markets. Research shows that Gen Z consumers typically:

• Seek personalised financial advice over generic tools.
• Rely on digital channels and real-time guidance.
• Value tools that align with their lifestyle and economic realities.

Indeed, data from PYMNTS Intelligence indicates that a significant majority of Gen Z consumers are already turning to AI for financial advice, reflecting strong demand for technology-enabled personal finance solutions that speak their language.

Mine’s approach — combining AI with integrated financial tracking, credit features and tailored coaching — aims to meet these preferences while supporting improved money management and financial wellbeing.

Beyond AI: A Broader Financial Platform

While MoneyGPT is a headline feature, Mine’s platform incorporates a suite of complementary tools aimed at helping users manage their entire financial picture:

Credit and Debit Tools

Mine offers the Mine Card, a credit-building card that behaves like a safe debit-linked product with built-in credit support. This product helps users build credit while avoiding excessive debt risks — a frequent concern among first-time credit users.

Unified Financial Tracking

Users can connect and view all key accounts — including bank accounts, credit cards, investments, retirement accounts and student loans — in a single interface. This consolidation removes the friction of toggling between apps and gives a comprehensive view of financial health.

Long-Term Planning and Monitoring

With this integrated view and personalised AI guidance, Mine helps users track progress toward goals — like emergency savings targets, travel budgets or home deposits — and offers nudges or insights to keep them on track.

Competitive Landscape and Market Positioning

Mine enters a crowded yet dynamic fintech space where startups increasingly leverage AI to enhance user engagement and financial outcomes. Several trends underscore the relevance of Mine’s strategy:

• AI adoption in personal finance: Consumers — particularly younger ones — are eager for dynamic, data-driven tools that simplify complex decisions.
• Holistic financial wellness: Traditional banking apps often lack personalised advice or behavioural nudges; startups like Mine aim to fill this gap with proactive, user-centric insights.
• Credit building for underserved segments: Younger users historically struggle to establish strong credit histories; tailored products help bridge this gap.

While established financial institutions offer basic budgeting features, few combine AI-based personalised advice, credit tools and unified financial tracking in one platform — giving Mine a differentiated market position.

Founders and Vision

Mine was co-founded by Scott Smith and Carlo Kobe, who bring personal insights into the financial experiences of younger adults. Their vision — to “make money feel like it’s in your hands, not hanging over your head” — reflects a mission to rethink how financial tools can empower rather than intimidate users.

This user-centric philosophy is embedded in the platform’s design, messaging and investor appeal. By combining proprietary data models with a deep understanding of Gen Z behaviour, Mine seeks to deliver relevance and resonance that legacy products often lack.

Future Outlook and Expansion

With its new funding, Mine plans to expand its product features and accelerate user acquisition. The company is expected to scale MoneyGPT capabilities, deepen integration with connected financial accounts, and refine insights as AI models evolve and users engage more deeply with the platform.

There is also potential for Mine to broaden its demographic reach over time, applying AI-driven insights to financial planning for older segments or niche user groups. However, its core focus remains rooted in helping Gen Z navigate the unique challenges and opportunities of modern financial life.

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