United Teams Up with Sokin for Global Payments

Manchester United Expands into Global Payments with Sokin

Manchester United has partnered with Sokin, a UK-based fintech, to enhance global payments through smarter and faster cross-border financial services.

This multi-year collaboration names Sokin as the club’s Official Global Business Payment Solutions Partner, strengthening Manchester United’s worldwide financial operations.

By focusing on global payments, this partnership highlights how leading sports organisations increasingly rely on fintech companies for efficient financial infrastructure.

Why Manchester United Chose Sokin

Manchester United remains one of the most recognisable global sports brands, attracting millions of fans and partners across every continent.

However, managing financial operations at such a global scale requires smarter, faster, and more efficient solutions than traditional banking infrastructure can deliver.

Through this partnership, Manchester United will leverage Sokin’s expertise in global payments to reduce costs and streamline international business transactions effectively.

The deal represents a significant step in adopting fintech solutions that align with the club’s growing global presence and operational demands.

Sokin’s Strength in Global Payments

Sokin provides a comprehensive fintech platform built specifically for global payments, offering businesses clarity, transparency, and speed in cross-border transactions.

Its platform allows companies to manage accounts payable, receivable, and treasury activities while integrating AI for efficiency and cost reduction.

Unlike traditional providers, Sokin prioritises simplicity and transparency, ensuring businesses can send money across borders without unnecessary delays or hidden fees.

This approach aligns perfectly with Manchester United’s need to operate seamlessly across multiple international markets, handling large-scale financial transactions daily.

The Role of AI in Streamlining Transactions

Artificial intelligence drives Sokin’s ability to improve efficiencies and deliver cost savings, ensuring global payments remain seamless, secure, and highly effective.

By leveraging AI, Sokin simplifies complex processes, reducing errors and enhancing the accuracy of global transactions across multiple jurisdictions simultaneously.

For Manchester United, this means quicker settlements, smarter resource allocation, and reduced operational costs when handling international sponsorships and business agreements.

AI’s growing role in fintech demonstrates how the industry continuously transforms global payments, supporting companies that require international scale and resilience.

Building on a Strong Sports Track Record

Sokin is no stranger to partnerships with global sports brands, having previously worked with top European football clubs and major tournaments.

Earlier this year, Sokin powered payment services for the British & Irish Lions during their Test series in Australia with strong results.

These collaborations strengthen its credibility in providing scalable fintech solutions, reinforcing its position as a trusted partner for organisations requiring global payments.

By partnering with Manchester United, Sokin extends its sports-focused fintech reach while aligning with one of the world’s largest sporting institutions.

Official Statements Highlight Shared Vision

Marc Armstrong, Manchester United’s chief business officer, expressed excitement about collaborating with Sokin, emphasising their shared focus on innovation and efficiency.

He highlighted how the club’s commitment to delivering best-in-class services matches Sokin’s forward-thinking approach to transforming the global payments landscape.

Similarly, Vroon Modgill, CEO of Sokin, described the partnership as a pivotal milestone, reflecting the fintech’s rapid international growth trajectory.

He also noted how Manchester United’s global reach mirrors Sokin’s mission of empowering businesses worldwide with easy, secure, and efficient global payments.

Why This Partnership Matters for Fintech Leaders

This partnership reflects a broader trend of fintech companies entering high-profile collaborations with global brands, reshaping the financial services industry.

For fintech market leaders, it demonstrates how advanced solutions like AI-driven global payments can support operations at an unprecedented international scale.

It also underlines how fintech innovations provide not only cost savings but also the flexibility required by brands with worldwide business activities.

Such partnerships are increasingly shaping how organisations view fintech: not as an alternative but as an essential driver of global financial operations.

A Step Toward the Future of Global Payments

As sports organisations and businesses expand internationally, fintech partnerships like this one with Sokin highlight the rising importance of global payments.

The Manchester United-Sokin collaboration represents more than sponsorship; it is a strategic alliance reshaping how international financial transactions are executed daily.

It shows how fintech companies are evolving beyond technology providers, becoming central partners in managing complex, high-volume cross-border financial ecosystems.

Ultimately, this deal sets a new standard for sports-fintech collaborations, combining brand reach with financial expertise to create unmatched business value.

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