SBC Summit 2026 Brings 40,000 Industry Leaders to Lisbon for Three Days of Betting, Technology, and Payments

SBC Summit 2026 will bring the global betting, iGaming, payments, and technology industry to Lisbon from September 29 to October 1. Organizers expect around 40,000 industry professionals from more than 150 countries to attend the three-day event.

Date, venue, and key numbers

• Event: SBC Summit 2026
• Date: September 29 to October 1, 2026
• Location: FIL and MEO Arena, Lisbon, Portugal
• Expected attendees: 40,000
• Countries represented: 150+
• Speakers: 600+
• Exhibitors and sponsors: 800
• Industries: Betting, iGaming, payments, technology, marketing, media, and sports

The event takes place across Feira Internacional de Lisboa (FIL) and MEO Arena in Parque das Nações, combining a large exhibition with conference programming, networking, and specialist industry forums.

Michael Jordan, Jason Robins, and Carsten Koerl headline the Super Stage.

One of the biggest draws of SBC Summit 2026 is its Super Stage program. The opening headline session, “Leadership in Sports Business,” features Michael Jordan, basketball icon, investor, and philanthropist; Jason Robins, co-founder, CEO, and chairman of DraftKings; and Carsten Koerl, founder and CEO of Sportradar.

This session runs September 29 from 12:00 to 13:00 at MEO Arena and examines the evolution of sports, technology, media, data, and fan engagement. Other notable names appearing across the Super Stage program include football journalist Fabrizio Romano and UFC star Charles Oliveira.

Payments and technology take a bigger role.

While betting and iGaming remain central to the SBC Summit, the 2026 program extends across several technology and business areas relevant to the wider fintech ecosystem. Specifically, the event covers payments, artificial intelligence, technology, marketing, customer experience, and international business, alongside betting and gaming.

The exhibition brings hundreds of companies together to showcase technology and services for operators, affiliates, and other industry participants. For payments and fintech companies, the event offers access to an industry where transaction infrastructure, fraud management, customer acquisition, digital wallets, and payment experiences matter increasingly to operators.

New forums expand the 2026 program.

SBC Summit is also adding new formats in 2026. The Global Prediction Markets Forum will examine a sector increasingly positioned between trading, betting, and forecasting. The event will also host the African Gaming Forum, while the Affiliate Leaders Summit runs alongside SBC Summit as a dedicated event for affiliate and performance marketing professionals.

Organizers expect the Affiliate Leaders Summit to draw a substantial audience focused on customer acquisition, performance marketing, and digital audiences.

Kambi showcases sportsbook technology.

Kambi is among the companies participating in SBC Summit 2026. According to Kambi, the company is sponsoring the event and will operate a coffee bar and lounge at C246. Its team will showcase its sportsbook technology, including its network of more than 70 operators across 100-plus markets, as well as its Turnkey Sportsbook and Odds Feed+ offerings.

For Kambi, the event provides an opportunity to meet operators and discuss sportsbook technology, pricing, trading, and risk management.

Networking across the global gaming ecosystem

Networking forms a major part of SBC Summit 2026. The event brings together senior executives, founders, investors, operators, regulators, technology providers, and media organizations from more than 150 countries. The official program includes structured networking, industry gatherings, VIP events, and the SBC Connect app for scheduling and meetings.

The scale of the attendee base also gives technology and payments companies access to decision-makers across multiple markets.

The Script and Tiësto join the event program.

SBC Summit’s program extends beyond conference sessions. The SBC Summit Opening Party on September 29 features The Script, while the closing INFINITY Lisbon event at MEO Arena is headlined by Tiësto, alongside Blasterjaxx.

Together, the combination of conference sessions, exhibitions, and evening events makes the Lisbon gathering a major networking week for the international betting and gaming ecosystem.

Why it matters

SBC Summit 2026 arrives as betting and iGaming companies continue investing in technology, payments, data, artificial intelligence, and international expansion. Its 2026 program reflects that broader technology shift. Alongside sportsbook and gaming products, the event brings together companies working across payments, AI, marketing, media, data, and digital infrastructure.

With 40,000 expected attendees, 600-plus speakers, and 800 exhibitors and sponsors, Lisbon becomes a major meeting point for the global industry from September 29 to October 1. For readers tracking fintech developments, the event is particularly relevant for following how fintech, payments, sports technology, and digital entertainment increasingly intersect.

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